September 13 – France’s Ligue1 has announced India’s BKT as its title partner for its Coupe de la Ligue (League Cup) in a six-season deal taking the Indian tyre maker through to the end of the 2023/24 season.Announced at the draw for the round of 32 of the League Cup, the sponsorship begins with this season, as is estimated to be worth €3 million per season for the league.
September 13 – Premier League returnees Fulham have signed Tempobet as their UK betting partner. No value has been announced for the deal which is initially for one-season.
By Paul Nicholson
September 11 – Adidas, who have been the German national team’s official kit sponsor for more than 60 years, has extended the partnership until 2026.
September 11 – Liverpool have ended their controversial regional sponsorship agreement with Tibet Water Resources who became the club’s Official Regional Water Partner in China in July 2017.
September 11 – Blockchain platform Socios.com have become Paris Saint-Germain’s Official Branded Cryptocurrency Partner and will work alongside the club to develop a blockchain strategy that the company says will bring in the next generation of fan engagement programmes.
September 10 – The English FA has unveiled shampoo brand Head & Shoulders as its first official haircare partner in a two-year deal taking the team through 2019 Women’s World Cup qualification, 2020 mens Euros qualification and potentially the finals tournaments as well.
September 7 – Premier League Tottenham Hotspur have added to social media presence in China by becoming the first English Premier League Club to launch on the country’s short video app, Douyin.
September 7 – Mexico’s Club América has joined the Hispanic rush for US brand presence and marketing dollars with the opening of office in New York scheduled for the Autumn of this year, and the hiring of Arturo de la Fuente, previously head of business development at Barcelona, to run the business.
September 7 – In what may be a world first, a blockchain start-up is working to help develop new and untapped football talent from under-developed countries through an AI-based digital marketplace.
September 5 – Spain’s La Liga is pushing ahead with its plans to take a regular season match to the US with media reports saying the first overseas game will be an all-Catalonian affair between giants FC Barcelona and Girona at Miami’s Hard Rock Stadium on January 27 next year.
August 5 – Spanish telecommunications company Telefonica will not be renewing its sponsorship deals with premium Spanish football brands Barcelona, Real Madrid or the national team.
September 3 – The Scottish FA (SFA) has renewed agreements with Adidas and retailer JD sports taking them through to the end of 2022.
August 31 – Infront has picked up the international media rights for the Scottish Professional Football League (SPFL) in a multi-season deal that covers all four leagues, the IRN-BRU Cup and the Betfred Cup.
August 31 – Sports prediction and gamification app SportsHero has become LaLiga’s exclusive Indonesian partner for the 2018/19 season, with an option to extend for a further season.