October 28 – Wolverhampton Wanderers have become the latest Premier League club to agree a training kit partnership, announcing Unilever brand Sure as the club’s official training wear sponsor.
October 27 – Premier League champions Liverpool have boosted their deal with AXA who have taken the naming rights to new club’s new Training Centre that becomes operational next month.
October 27 – South Korea’s LG Electronics has become a technology sponsor of LaLiga with the two organisations committing to work together to create new experiences for fans.
October 27 – Tyre brand Falken Tyre Europe has added one-season extensions to its sponsorships of LaLiga’s Atlético Madrid and the Bundesliga’s Borussia Mönchengladbach.
October 23 – Chinese smartphone manufacturer vivo has committed to a four-year official partnership for Euro 2020 and Euro 2024.
October 19 – Mastercard has extended its 26-year partnership with UEFA for a further three years with a new deal for the Champions League for the 2021-24 rights cycle.
October 13 – Serie A club AS Roma are reportedly close to signing a longer term kit deal with US sportswear brand New Balance.
October 1 – Online bookmaker Parimatch has continued mopping up football partnerships for its CIS focussed betting platform becoming an official betting partner of Spain’s LaLiga.
September 25 – Premier League Everton who replaced online bookmaker SportPesa with online car sales site Cazoo as their shirt sponsor earlier this year, have now signed a new gaming sponsorship with Parimatch who become the club’s Official Betting Partner.
September 25 – Footballer’s are well known for their attention to their hair. Losing it is doubtless traumatic. Manchester City have found the solution for all those fearful Samsons partnering with HWT Clinic who will become the Club’s Official Hair Clinic Partner in Europe.
September 2022 – The first regional sponsor for the Qatar 2022 World Cup has been announced with GWC named as the tournament’s Official Logistics Provider.
September 20 – Aston Villa open their season tonight against Manchester City with a new sleeve sponsor, online gaming brand LT who take over from another betting brand BR88 in a one-year deal. Villa have also announced online FX and CFD trading platform Skilling as a new club partner.
September 21 – Leicester City have signed Landsail Tyres as their new Official Tyre Partner in a three-year deal.
September 18 – Trading platform eToro has renewed sponsorships with Premier League clubs Southampton and Leicester City for the 2020/21 season in one-year deals.
September 18 – Online gaming company Parimatch has stepped up its football sponsorship profile with a new deal with Italian giants Juventus.