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Sponsorship

Arsenal, Bayern and PSG pressured over Visit Rwanda sponsorship as rebels lay waste to DRC

February 3 – The Democratic Republic of Congo has called on Arsenal, Bayern Munich and Paris St-Germain to end their “blood stained” sponsorship deals with Visit Rwanda because of the ongoing conflict in the region.

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Football Marketing

Bitpanda expands AC Milan sponsorship to back-of-shirt

February 3 – AC Milan have strengthened their ties with online trading platform Bitpanda, announcing an expanded partnership that will see the company’s logo feature on the back of the Rossoneri’s shirts with immediate effect.

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South America

Betano picks up naming rights to Flamengo-Botafogo Super Cup

January 31 – Online bookmaker Betano will be the headline sponsor of Brazil’s Super Cup, the season’s curtain-raiser between Flamengo and Botafogo.

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Football Marketing

Roobet agrees South American focussed betting sponsorship with Chelsea

January 31 – Premier League Chelsea have signed a multi-year deal with crypto sportsbook Roobet, naming it the club’s official regional betting partner for Latin America and Canada.

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Federations

WeatherTech Canada warms to Canadian Premier League deal

January 31 – The Canadian Premier League has signed a multi-year deal with WeatherTech Canada, which will see the company become its Official Automotive Accessories Partner.

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Sponsorship

EE stays connected with Home Nations and Wembley Stadium for another four years

January 30 – UK mobile network operator EE, has extended its partnerships with all four Home Nations football teams – England, Scotland, Wales and  Northern Ireland. 

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Football Marketing

Bettson adds Racing Club shirt front sponsorship to growing Argentine presence

January 29 – Swedish sportsbook Betsson has further strengthened its presence in Argentine football, renewing a front-of-shirt sponsorship deal with Racing Club. 

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Football Marketing

Swiss league sells naming rights to Brack in hat-trick of sponsorship deals

January 27 – The Swiss Football League (SFL) has announced a trio of significant sponsorship deals, including a new title sponsor for the Super League, as it builds momentum ahead of the country’s hosting the UEFA Women’s EURO 2025 later this year. 

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Football Marketing

Digital marketing agency Constant Contact debuts on Chelsea’s Women’s training kit for Arsenal derby

January 24 – Chelsea Women have announced a new multi-year partnership with Constant Contact, a US-based digital marketing company specialising in helping small businesses and non-profits. 

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Football Marketing

Inter Milan secures Zain KSA as first Saudi partner

January 24 – 20-time Serie A champions, Football Club Internazionale Milano, better known as Inter Milan, have just signed their first partnership with Saudi Arabian technology company Zain KSA, who will become an Official Regional Partner.

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Football Marketing

New online bookie BET.bg agrees sponsorship of Bulgarian Super Cup

January 24 – The Bulgarian Professional Football League (BPFL) has agreed a sponsorship with one of the newest entrants to the Bulgarian online betting market, BET.bg.

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Football Marketing

Betsson renews Boca Juniors deal as it pushes deeper into South American markets

January 22 – Argentine club football powerhouse Boca Juniors has solidified its relationship with Swedish sportsbook Betsson Group, announcing a renewed partnership that will keep the betting giant as the club’s main sponsor until the 2028 season.  

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Sponsorship

Bundesliga and Intersnack combine for funny-frisch business

January 20 – Bundesliga International and Intersnack Deutschland SE, the company behind the popular snack brand funny-frisch, have signed a long-term partnership agreement, making funny-frisch an official partner of both the Bundesliga and Bundesliga 2.

Read more …

Sponsorship

Belgian clubs find loopholes to beat betting sponsorship rules

January 17 – Several Belgian top flight clubs are exploiting loopholes in the country’s new gambling legislation to promote betting operators, prompting the Belgian gaming commission has opened an investigation. 

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Sponsorship

Elproex expand Deportivo Alavés sponsorship to men’s team kit

January 17 – La Liga club Deportivo Alavés has extended its sponsorship with Elproex Industrial, already a sponsor of the women’s and youth teams this season, to include the men’s first team.  

Read more …

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