David Owen: City Football Group – Can Snow White and the seven dwarfs become a football fairy story?
City Football Group (CFG)’s business strategy always seemed rather baffling. Yes, OK, assemble a collection of similar businesses – in this case football clubs – inside the same tent and you can shave back-office costs. You might be able to engineer a less wasteful talent development pipeline than one-legged rivals. And if the real aim is soft power, well, the Abu Dhabi flag has been well and truly planted in outposts of the beautiful game from Melbourne to Mumbai.