November 30 – Sony has become a new global partner of Manchester City in a deal that will see the creation of new digital content experiences for fans as they step into the ‘metaverse’ of the Etihad Stadium.
November 14 – Italy have become the third national federation, Europe’s second, to jump on the blockchain-based Fan Token ‘cryptocurrency’ with Socios.com.
November 10 – The Asian Football Confederation (AFC) continues to report growing digital engagement numbers across all its platforms, a reflection of both the return to play of its competitions, the appetite for Asia’s own championships, and an expansion of the media strategy.
November 4 – Cash-strapped Barcelona are the latest club to enter the scramble to create NFTs, announcing a deal with Cyprus-based Ownix, a premium Ethereum-based NFT marketplace.
November 2 – Veteran goalscorer Zlatan Ibrahimovic claimed another record Sunday, being the first player to have a goal celebration turned into an NFT (non-fungible token) ‘minted’ live during the game.
November 2 – Premier League Liverpool FC (LFC) announced have partnered with mobile game PlayerUnknown’s Battlegrounds (PUBG) Mobile in a deal that will see Liverpool’s marks introduced into the game.
November 1 – Sportradar has signed a deal with UEFA to be the European confederation’s exclusive betting data distributor. The agreement also makes Sportradar UEFA’s authorised data collector.
October 20 – UEFA has opened up a new cryptocurrency rights category, inviting bids for the licensing rights to the Champions League for the 2021-24 cycle.
October 14 – Manchester City today have partnered with Qualtrics who will become the club’s official Experience Management Software partner.
October 7 – LaLiga and Microsoft have combined to launch a new football statistics portal, Beyond Stats, that they say will revolutionise the fan experience with deeper insights into game play.
October 6 – Bundesliga International, the marketing arm Germany’s Bundesliga and Bundesliga 2, has agreed a non-fungible tokens (NFTs) deal with fantasy football game Sorare.
October 6 – Use of virtual advertising technology has been a slow build but a new deal with Italy’s Serie A by UK-based Interregional Sports Group (ISG) and Supponor could prove to be a significant step towards more widespread acceptance.
September 15: Having launched their first major foray into blockchain and crypto last week with player card NFTs, in conjunction with fantasy game Sorare, LaLiga this week has followed up this week announcing a deal with Fan Token specialist Socios.com.
September 13 – EA Sports and Italy’s Serie A have announced a new exclusive partnership and licensee agreement giving the video game publisher exclusive license to 14 clubs as well as a series of competition activations.
September 13 – Everton and Hibernians have become the latest clubs to enter the cryptocurrency world with the launch of fan tokens.