June 6 – Premier League Southampton now have two shirt sponsors. While the club has just entered the second year of shirt sponsorship of its first team kit with sportsbet.io, the Saints’ energy partner Utilita, has become the club’s first Junior Kit Partner.
May 28 – US sportswear giant Nike says it dropped Brazilian footballer Neymar because he “refused to co-operate in a good faith investigation” into an allegation of sexual assault against an employee.
May 27 – Never mind their ongoing battles in Europe, in Japan they are golden. Barcelona have added to their agreement with existing sponsor Rakuten with the Japanese ecommerce company acquiring exclusive club merchandising rights in Japan.
May 26 – Australia’s men’s and women’s top tier leagues have agreed their first major commercial partnership since taking control of their rights from the national federation, securing a five-year $155.5 million broadcast deal.
May 25 – The US Soccer Federation (USSF) is cutting ties with commercial agency Soccer United Marketing (SUM), essentially ending a conflict of interest that has increasingly become uncomfortable for the governing body.
May 24 – Fast growing British sportswear brand Castore, founded in 2015, have signed their first Premier League partnership with Wolverhampton Wanderers, replacing Adidas as the club’s kit and apparel partner.
May 24 – Leicester City, who narrowly missed out on a Champions League spot, have scored what the clubs says is a record new shirt sponsorship with global online trading company FBS becoming the principal club partner.
May 21 – With lockdown easing and travel possibilities re-opening, accommodation search platform trivago has booked a sponsorship with Premier League Chelsea, becoming the club’s Official Training Wear Partner.
May 20 – Scotland’s SPFL has embraced new broadcast technologies commissioning production company QTVto deliver a remote production solution that will cover 142 Scottish Premiership matches per season.
May 20 – LaLiga are expanding their Microsoft partnership, announcing the tech giant as LaLiga’s global Tech and Innovation Partner.
May 19 – beIN Sports has extended its broadcast rights deal with Spain’s LaLiga for the French market until 2024.
May 18 – Serie A has completed its domestic broadcast deals for the next three seasons, with Sky Italia picking up the remaining package of live rights for €85 million for the 2021-22 season.
May 18 – Liverpool, energised in their pursuit of Champions League qualification by the drama of the added time winning header by goalkeeper Alisson on Monday night, have been given further fuel with a new partnership with global energy drink company, Predator Energy.
May 18 – Blackburn Rovers have a new kit supplier after agreeing a five-year deal with Italian sportswear provider Macron. The Italian sportswear brand will replace Umbro from the start of the 2021/22 season.
May 17 – Global payment and technology provider Mastercard is joining the National Women’s Soccer League as an official partner in a multi-year deal.