March 15 – Germany’s DFL has renewed its official ball deal with Derbystar for a further four years, concluding the agreement a year before the current deal expires and taking the partnership through to the end of the 2025-26 season.
March 12 – Bayern Munich have extended their partnership with sports betting firm Tipico until 2025.
March 10 – LaLiga is using blockchain technologies via its partner Panini in the US to securely enter the online card trading business.
March 5 – Social media giant Facebook has not renewed its contract to stream the Champions League in Latin America and Spain’s La Liga in India.
March 5 – Belgium’s Jupiler Pro League (JPL) has turned to streaming platforms to expand its international broadcast footprint in a deal brokered by Mediarpro.
By Andrew Warshaw
March 3 – The Chinese company appointed by Manchester United to broadcast its matches in some 30 African countries is alleged to owe millions of dollars to a range of stakeholders across the globe.
March 3 – Serie A leaders Inter Milan are to end their shirt sponsorship deal with tyre makers Pirelli, one of the most iconic partnerships in European football.
March 3 – Turkish Super Lig broadcaster beIN Sport has won an injunction against one of the league’s leading clubs to stop it breaching its intellectual property, preventing use of a beFAIR logo that has been used on club t-shirts, training bibs, LED stadium banners and even on 3D carpets on the pitch.
March 3 – Russian online bookmaker Fonbet has signed a long-term partnership with French giants Paris Saint-Germain to become the club’s official betting partner across Russia and the CIS region.
March 2 – US sportswear brand New Balance has extended its current sponsorship agreement with France’s Ligue 1 leaders LOSC LILLE.
February 25 – It isn’t quite the coffee-ground eco shirt of Forest Green Rovers, but Premier League Tottenham Hotspur have announced a new partnership with a London battery technology company as part of the club’s plans to become carbon neutral.
February 24 – Forest Green Rovers, the English fourth-tier club that is powered by renewable energy, serves vegan food to players, staff and fans and prides itself on being the “greenest” club in the world, have launched a new team shirt partly made of coffee waste.
February 25 – Short-form video-sharing app TikTok has agreed a multi-year partnership with MLS team Portland Timbers and the club’s NWSL side Portland Thorns FC.
February 24 – Pepsi MAX is using its Champions League sponsorship to activate its new football ad campaign ‘Music Keeps Us Fizzing’.
February 23 – Real Madrid have reportedly held “advanced talks’” with Saudi Arabia’s state-owned Qiddiya over a potential lucrative ten-year €150 million sponsorship deal.