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Football Marketing

TNT Sports to debut in UK in July as BT Sport rebranded for start of new season

February 22 – The UK sports broadcast landscape is changing with BT Sports channels changing their name to TNT Sports in July 2023 for the start of the new football season.

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Football Marketing

Vorwerk brands to feature on German women’s team kit

February 22 – Germany’s DFB have added household product business Vorwerk as sponsor of the women’s national team in a deal that began last night with a friendly against Sweden and runs through this summer’s World Cup.

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Football Marketing

Online bookie Stoiximan bets on Greek Super League title sponsorship

February 22 – Greek online gaming company Stoiximan has been named as naming rights sponsor of the Greek Super League in a deal that runs for the rest of this season and to the end of the 2024/25 season.

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Football Marketing

Osasuna throws a double with new Kosner and HR Motor shirt deal

February 21 – LaLiga’s Osasuna has unveiled car dealership HR Motor as the club’s back of shirt sponsor. Earlier this month the club confirmed Kosner as its new front of shirt sponsor.

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Broadcast

Netflix to make first Spanish sports docuseries with LaLiga

February 20 – LaLiga LaLiga has announced a partnership with Netflix to develop the streaming giant’s first sports documentary series in Spain.

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Football Marketing

beIN Sports completes 4-year renewal for Conmebol’s club competitions

February 14 – Qatari-based broadcaster beIN Sports has renewed its commitment to South American football, extending its licensing of broadcast rights to the Copa Libertadores and Copa Sudamericana for the MENA region in a four-year deal. 

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Football Marketing

SA Tourism pull out of Spurs shirt sleeve deal after public outcry over spending

Spurs_sale_now

February 9 – South Africa has scrapped a £42.5 million sponsorship deal with Tottenham Hotspur before it even got off the ground following a national outcry.

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Football Marketing

Roma plug in energy partner with A2A deal

February 9 – Serie A’s AS Roma has added energy company A2A as an official partner. A2A will promote its A2A Energia brand.

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Digital platforms

Crystal Palace is first Premier League club to debut channel on WeAre8 social media app

February 8 – Crystal Palace are the first Premier League club to sign up to socially conscious social media app WeAre8 with an official presence.

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Football Marketing

Bayern bank on Adyen to open up payment solutions globally

February 8 – Bayern Munich has partnered with financial technology platform Adyen which has become the club’s the exclusive payment solution partner.

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Football Marketing

DFB launches NFT tender for rights to national teams

February 8 – The German FA (DFB) has launched a tender for the rights to create NFTs for the DFB national teams and DFB competitions.

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Football Marketing

Criticism of proposed £42m Spurs sponsorship forces resignations at SA tourist board

February 6 – Three South Africa Tourism (SAT) board members are reported to have resigned following public outrage over a proposed £42.5 million three-year sponsorship of English Premier League club Tottenham Hotspur.

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Football Marketing

Inter bump up LeoVegas.news sponsorship to training kit branding

February 6 – Inter Milan have signed a deal with football-themed entertainment LeoVegas.news, to become the club’s Official Training Kit Front Partner.

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Broadcast

OneFootball and DAZN test new ground with live football PPV distribution deal

February 3 – Sports streaming leaders DAZN and OneFootball have struck a distribution deal that will widen the reach of DAZN content in Germany and Austria via OneFootball’s network.

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Football Marketing

Spurs line up SA Tourism for sleeve sponsorship, sign Exalt as nutrition partner

February 3 – Premier League Tottenham Hotspur have signed up Exalt as its Official Sports Nutrition Drink Supplier, while the club is close to closing a sponsorship deal with the South African ministry of tourism.

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