February 28 – Online car retailer Cazoo has ramped up its football sponsorship in Spain with a deal to become main partner and shirt sponsor of Valencia the start of next season.
February 28 – Turkish Super Lig leaders Trabzonspor has agreed with NFT consultancy Capital Block to advise on an initial two NFT ‘drops’. Capital Block also works with Galatasaray.
February 25 – German club Schalke 04 have removed Gazprom logo from the main shirt sponsorship position after Russia’s invasion of Ukraine.
February 24 – Bayern Munich have opened an office in the Thai capital Bangkok in a bid to deepen their roots into the Asian market.
February 24 – Premier League Liverpool are partnering with Wasabi Technologies who are becoming the club’s Official Cloud Storage Partner.
February 23 – Inter Milan have signed Japanese electronic brand Panasonic as the club’s new Air Quality Partner in an initial agreement that will run until the end of the season.
February 23 – MLS side have unveiled blockchain business XDC Network as the club’s new shirt sponsor in a three-year partnership.
February 23 – With covid restrictions easing, Inter Milan have restarted their international academy project opening a second initiative in the UAE in Sharjah. Inter already has an academy project open in Dubai.
By Paul Nicholson
February 22 – The Turkish Football Federation is moving deep into added time with the award of the rights for its new domestic TV deal for the SuperLig.
February 22 – AC Milan has partnered with wefox, which becomes the club’s first back-of-shirt sponsor and the club’s Official Insurance Partner.
February 21 – Tottenham Hotspur, who yesterday ignited the chase for the Premier League title with a stoppage time win over Manchester City, have announced they will visit South Korea for their pre-season tour ahead of the 2022/23 season.
By Paul Nicholson
February 1 – Turkish football is bracing itself for a huge reduction in its broadcast deal, a result of a number of self-inflicted wounds in one of Europe’s most emotional football markets.
February 18 – Online payment provider AstroPay has added a third Premier League sponsorship, with Crystal Palace joining the company’s sponsorship portfolio alongside deals with Burnley and Wolverhampton Wanderers.
February 17 – English Championship club West Bromwich Albion, who are currently in the play-off positions and looking to bounceback to the Premier League after just a season out, have added trading services provider Trade Nation as a major commercial partner.
February 16 – UEFA’s partnership with blockchain-based Fan Token platform Socios, announced yesterday, has quickly drawn criticism from fan groups who accuse the European governing body of leaving fans in the hands of “crypto-mercenaries”.