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Partnerships

Premier League partners with Destination Sport for delivery of Summer Series in US

July 21 – With Premier League clubs head for the East coast of the US for pre-season friendlies as part of the Premier League Summer Series, Destination Sport Travel Group has announced a new partnership with league for its sport travel brand Sportsbreaks.com.

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Football Marketing

Liverpool keep up merchandising pace in Asia with CRC Sports renewal in Thailand

May 4 – Premier League Liverpool have extended their agreement with Thailand’s Central Retail Corporation (Sports) (CRC Sports), the club’s Official Retail & Licensing Partner in the country, for a further five years.

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Football Marketing

Not walking alone: Liverpool tie up with ASP for Chinese retail platform launch

May 3 – Liverpool are opening up in China with a new official retail partnership with All Star Partners (ASP). 

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Broadcast

Bayern Munich to fly Bundesliga flag in Japan with SKY PerfectTV! backed pre-season tour

May 2 – Bayern Munich will pay tow pre-season fixtures in Japan as part of the second edition of the ‘SKY PerfecTV! Bundesliga Japan Tour’.

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Football Marketing

African bookmaker SportyBet picks up Man City regional rights

March 29 – Manchester City has signed a new regional partnership with SportyBet who will become the club’s Official Betting Partner in Africa.

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Football Marketing

Inter push academy system into South America with Chile launch

March 27 – Inter Milan’s academy spread has grown to 14 countries with the launch of the latest Inter Academy in Santiago, Chile.

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Football Marketing

EA cuts deal with NWSL to integrate into FIFA 23

March 8 – The National Women’s Soccer League (NWSL) in the US and National Women’s Soccer League Players Association (NWSLPA) have agreed a deal with EA Sports that will see the teams and player images integrated into EA’s FIFA 23 video game.

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Football Marketing

Spurs gear up for more stadium usage with F1 partnership and installation of karting track

March 1 – Premier League Tottenham Hotspur is partnering with Formula 1 in a “15-year strategic partnership” to create the world’s first in-stadium karting facility at its stadium in north London.

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Concacaf

Adidas extends multi-year deal to supply every MLS club, adds new development leagues

February 24 – The MLS has announced a multi-year extension of its kit partnership with Adidas that sees the sports and leisure brand supply every MLS team.

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Digital platforms

Monaco agree auction partnership with collectibles specialist Catawiki

February 23 – AS Monaco and has agreed a collaboration with Catawiki, an online auction platform for buying and selling special items and collectibles.

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Football Marketing

Bayern bank on Adyen to open up payment solutions globally

February 8 – Bayern Munich has partnered with financial technology platform Adyen which has become the club’s the exclusive payment solution partner.

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Football Marketing

Bayern and Tigres UANL link women’s teams to grow opportunities

January 20 – Germany’s Bayern Munich and Mexico’s Tigres UNAL have agreed an international development partnership for their women’s teams.

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Football Marketing

LaLiga and UFC come out fighting for Hispanic hearts and minds

December 2 – LaLiga North America has teamed up with mixed martial arts organisation UFC, for a joint promotional partnership to engage with fans across both sports.

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Football Marketing

EA Sports hooks up with love.fútbol for ‘Thread The Future’ promo

November 14 – EA Sports has inked what it is describing as a ‘special collaboration’ with non-profit organisation love.fútbol to help raise awareness of safe play and to engage communities and promote the universal social values of sports.

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Football Marketing

 Man Utd push Therabody global and target Indian market with DreamSetGo partnership

September 7 – Manchester United have extended their relationship with wellness technology company, Therabody into a  global partnership.

Read more …

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