September 10 – Bursaspor, one of Turkey’s biggest clubs which currently is playing in the fourth tier in Turkey, has signed a shirt sponsorship deal with Atış Group.
September 10 – DHL have extended their Manchester United sponsorship that began in 2011 to the end of the 2027 season.
September 9 – Online news magazine LeoVegas.News has renewed its sponsorship with Serie A’s Atalanta for the 2024/25 season.
September 6 – Oppo has renewed its partnership with UEFA for the Champions League, Super Cup, UEFA Youth League and Futsal Champions League for the 2024–27 commercial cycle.
September 6 – AC Milan have announced a new partnership with ASUS, which will see it become the club’s Official Computer Hardware Partner starting from the current season.
September 5 – Chelsea have unveiled a new partnership with Betway, making the Super Group-owned brand the Premier League club’s long-term Official European Betting Partner.
September 4 – Newcastle United have signed a multi-year partnership with Red Bull which will see the Austrian drinks company become the Official Energy Drink Partner of the club, helping to fuel both men’s and women’s teams.
September 4 – Premier League club Nottingham Forest have announced a new partnership with online gambling operator Parimatch who become the club’s official UK betting partner.
September 4 – Fast-growing African online betting business SportyBet has agreed a multi-year sponsorship with LaLiga, adding to the Spanish leagues regional betting deals with M88 in Asia and RushBet in South America.
September 3 – German food chain Lidl has expanded its relationship with UEFA becoming an official global sponsor of the Europa League and Conference League for the three-season cycle starting 2024/25 and ending with the 2026/27 season.
September 3 – The Cyprus Football Association has deepened its relationship with betting brand Stoiximan with a three-season naming rights sponsorship for it top-tier league which will now be called the Cyprus League by Stoiximan.
September 2 – Pernod Ricard has unveiled a global partnership with Paris Saint-Germain, marking the first collaboration of its kind for the spirits and wine giant.
August 29 – Kaizen Gaming has deepened its relationship with UEFA, agreeing a three-year sponsorship for its Betano online bookmaker brand for the Europa League and UEFA Conference League.
August 29 – MSC Cruises has extended its partnership with Chelsea that covers both the men’s and women’s teams for a further three years.
August 29 – Blockchain tech leader BlockDAG has agreed a $10 million partnership with Bundesliga’s Borussia Dortmund.