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Sponsorship

Turkish Airlines lands one-year TFF deal

October 2 – The Turkish Football Federation (TFF) has signed a one-year sponsorship contract with the national carrier Turkish Airlines.

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Football Marketing

EA Sports renews Uber sponsorship for FC25

October 1 – EA Sports has announced a continuation of its partnership with Uber Eats for a second year, which will see Uber Eats and Uber One branding on virtual pitch-side boards for the video game maker’s new FC25 release.

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FIFA

Verizon becomes third tournament sponsor for 2026 World Cup

September 25 – US telecoms giant Verizon has agreed a 2026 World Cup sponsorship, with the network provider named the Official Telecommunication Services Sponsor for the tournament in Canada, Mexico and the USA.

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Football Marketing

Barclays doubles down on Women’s Super League title sponsorship

September 23 – The new company overseeing the top two tiers of English women’s football and title sponsor Barclays have agreed the biggest deal in the history of the domestic game.

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Digital platforms

LaLiga gets rolling with TikTok content partnership

September 23 – LaLiga and TikTok have announced a landmark multi-year strategic partnership, positioning TikTok as the official digital content partner for the Spanish football league. 

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Football Marketing

Good timing: Man City strap in Jacob & Co as local partner

September 23 – Manchester City has signed a multi-year sponsorship deal with luxury watchmaker Jacob & Co, marking the brand an official local partner. 

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Europe

Qatar Airways lands on more UEFA properties in deal that runs to 2030

September 20 – Qatar Airways has deepened its sponsor partnerships with UEFA becoming the official airline partner of the Champions League, in a deal that runs until 2030.

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Football Marketing

LaLiga expands its crypto roster with ‘multi-million’ Bitget deal

September 20 – LaLiga have signed a multi-year deal with Bitget which will see the company become the league’s Official Crypto Partner in the Eastern, Southeast Asian and Latin American regions.

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Football Marketing

US energy drink Reign Storm sign with Chelsea Women for UK rollout

September 20 – American Energy Drink company Reign Storm have signed as Chelsea Women’s Official Energy Drink Partner in a multi-year deal with the reigning Barclays Women’s Super League champions.

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South America

SmartSoft track Argentina’s rise in popularity with renewed deal focussed on Europe

September 20 – The Argentine Football Association (AFA) has confirmed the renewal and expanded its partnership with online casino games supplier SmartSoft, elevating the brand to the role of regional sponsor in Europe.

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Football Marketing

Levski Sofia begin search for stadium naming rights sponsor to replace Vivacom

September 19 – Bulgaria’s  Levski Sofia have announced they are looking for a new major sponsor for the club’s stadium naming rights.

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Football Marketing

Bang & Olufsen takes Monaco sleeve patch for Champions League campaign

September 19 – AS Monaco have strengthened their partnership with Bang & Olufsen which will see the luxury audio brand now feature on the sleeve of the Monegasque players’ Champions League jerseys.

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Football Marketing

Kindred Group does double deal for Unibet and 32 Red brands on Rangers kit

September 18 – Rangers Football Club have extended their partnership with Kindred Group, home to Unibet and 32Red brands in the UK, which will see a new-look to the front of shirt sponsorship for the coming season.

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Football Marketing

Tom Brady’s touchdown is fuelling Birmingham City sponsorship with Delta latest to board

September 18 – Birmingham City have partnered up with Delta Airlines as its Official Airline Partner for the 2024/2025 season.

Read more …

Football Marketing

Dyson to focus AC Milan sponsorship on OnTrac headphones launch

September 17 – AC Milan have announced a new strategic collaboration with Dyson as the club gears up for a return to UEFA Champions League action tonight.

Read more …

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