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Sponsorship

CAF dials in Tecno Mobile as AFCON 2023 sponsor; Motsepe promises more to come

September 22 – The Confederation of African Football (CAF) has inveiled technology company TECNO Mobile as a sponsor of the 2023 Africa Cup of Nations.

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Football Marketing

AC Milan raise the sponsorship bar with BOEM hard seltzer brand

September 22 – AC Milan have announced an all-new partnership with Italian Hard Seltzer producers BOEM that will see the alcoholic beverage become the Official Hard Seltzer of the Rossoneri.

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Football Marketing

Olympiakos gear up for new FlexCar deal

September 21 – Greece’s Olympiakos has signed a 3-year sponsorship deal with the car rental company FlexCar, the club announced.

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Football Marketing

Liverpool deliver UPS as new global logistics partner

September 20 – Premier League Liverpool have unveiled UPS as the club’s first Official Global Logistics and Shipping Partner in a new multi-year partnership.

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Football Marketing

Heineken refreshes the 25-year UEFA Champions League deal other beer brands can’t reach

September 19 – Dutch brewers Heineken have renewed their long-standing partnership with the UEFA Champions League until 2027.

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Football Marketing

P&G take first SuperLig sponsorship in Turkey with Samsunsport shirt deal

September 19 – Turkey’s Samsunspor has signed a shirt sponsorship agreement with P&G brands Old Spice and Head & Shoulders.

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Football Marketing

Clwb Pêl Droed Llanfairpwllgwyngy-llgogerychwyrndrobwllllantysiliogogogoch – say it…

September 17 – Spain’s La Liga is to sponsor the club with the longest name in world football, Welsh village team Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, into its centenary year celebrations.

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Euro 2024

Wiesenhof signs on as national partner for Germany 2024 Euro

September 15 – UEFA has announced a new deal with Germany-based poultry producer Wiesenhof who become national partners for the Germany 2024 Euro.

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Football Marketing

Snapdragon takes over Man Utd shirt in £60m per season deal

September 14 – Snapdragon will replace TeamViewer as the brand name on the front of Manchester United’s shirt from the start of next season in a reported £60 million a year deal.

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Football Marketing

Man City women agree WSL first with Joie stadium rights naming deal

September 14 – Manchester City have announced baby gear brand Joie as the Official Stadium Naming Partner of the Academy stadium, home to Manchester City Women, making it the first club in the Women’s Super League to secure a commercial agreement for its stadium naming rights.

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Football Marketing

Yomoni pick up AS Monaco sleeve sponsorship

September 14 – Online savings management brand Yomoni has taken the sleeve sponsorship of AS Monaco’s home, away and third shirts in what is believed to be a one-year deal.

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Football Marketing

Meridienbet backs Eastern European growth with FK Sarajevo deal

September 14 –  Online bookmaker Meridianbet has further expanded its eastern European presence becoming an official partner of FK Sarajevo who  play in the Premier League of Bosnia and Herzegovina.

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Football Marketing

North Macedonians tailor new deal with Turkish fashion brand Giotelli

September 12 – The Football Federation of North Macedonia has signed an agreement with Turkish fashion brand Giotelli who will support all the North Macedonian national teams.

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Football Marketing

Galatasaray sign €3m+ training kit deal with GKN Cargo

September 8 – Turkey’s Galatasaray have signed a training kit sponsorship contract with GKN Cargo, one of the leading companies in corporate cargo solutions in Turkey. 

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Sponsorship

Crypto betting brand Rollbit agrees Napoli deal promising ‘respected’ crypto platform

September 7 – Italian reigning champions SSC Napoli have announced a two-year deal with crypto betting brand Rollbit that will see the company become the club’s new European betting partner.

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