Brazilian bookie Esportes da Sorte agrees sponsorship renewal for Paulistão
August 22 – Online bookmaker Esportes da Sorte has renewed its sponsorship of Brazil’s regional Paulista Football Federation (FPF) for the 2024 edition of Paulistão.
Sponsorship
Kane shines as he boots-up for Bayern’s title defence
August 21 – England Captain Harry Kane, who scored on his Bundesliga debut for Bayern Munich at the weekend, has signed a first-of-its-kind lifetime boot deal with sportswear brand Skechers.
Visit Saudi becomes global sponsor of LaLiga and its Official Travel Destination
August 18 – LaLiga has signed Visit Saudi as the Spanish leagueps new Official Travel destination and and global sponsor.
Wolves secures record deal with online bookie 6686 for sleeve sponsorship
August 17 – Asian facing online bookmaker 6686 Sport has become Wolverhampton Wanderers’ new sleeve partner for the 2023/24 season.
Fledgling airline Riyadh Air lands on Atlético Madrid’s shirt ahead of 2025 take-off
August 16 – Saudi Arabian airline Riyadh Air has been confirmed as the main and official airline partner of LaLiga’s Atlético de Madrid in a ‘multi-year’ agreement.
Monaco adds shirt and short sponsors for season kick-off
August 15 – AS Monaco have announced two new kit sponsorships to add to their growing roster for the new season.
German market PRIME’d for launch with Bayern deal
August 11 – FC Bayern Munich have signed a multi-year partnership with PRIME Hydration that will make the young brand their official isotonic partners.
Chelsea set to close £40m shirt deal with Infinite Athlete
August 10 – Premier League Chelsea have agreed a £40 million per season front-of-shirt sponsorship with sports technology startup Infinite Athlete.
AS Monaco secures regional sponsorship witb Asian bookie 6686
August 10 – AS Monaco have announced a three-year regional partnership with online bookmaker 6686 sport for Asia.
Arsenal and Liverpool dial up Google Pixel deals
August 9 – Google Pixel has announced two long-term partnerships with Premier League clubs Arsenal FC and Liverpool FC, making it both club’s official mobile partner across men’s and women’s first teams.
Arsenal adds Unilever brand to partnership roster in two-year-deal
August 8 – Arsenal FC have unveiled a two-year partnership with Unilever’s ‘Dirt Is Good’ laundry brand, which is known as Persil in the UK amongst other names worldwide such as OMO or Surf Excel.
Booking.com hosts remain unpaid as FIFA sponsorship rolls on without comment
By Paul Nicholson
August 8 – Fury over FIFA’s last minute sponsorship deal with Booking.com has failed to slow down as thousands of small hotels and accommodation hosts worldwide remain unpaid, most since early June, with a number reporting they are facing bankruptcy having had to lay off staff and reschedule suppliers.
Atletico Madrid on schedule to land Riyadh Air shirt sponsorship for season start
August 7 – Spanish giants Atletico Madrid are poised to sign a five-year sponsorship deal with Riyadh Air ahead of their La Liga opener next Monday.
Russia’s Lukoil pump cash into Hadjuk Split as part of their ‘humanitarian’ sponsorships
August 7 – With the war in Ukraine raging and Russian company football sponsorship being cut lose by western leagues and clubs, Croatia’s Hajduk Split has signed a sponsorship deal with the Russian oil company Lukoil.
Bournemouth sign training kit deal with Dun and Bradstreet
August 7 – Premier League Bournemouth have signed a training shirt sponsorship with Dun and Bradstreet ahead of the 2023/24 season.