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Sponsorship

Aston Villa agree forex partnership package with Corpay

September 7 – Aston Villa has announced Corpay as the club’s Official Commercial Foreign Exchange Partner.

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Africa

BetPawa increases its African betting footprint with Uganda federation deal

September 6 – The Federation of Uganda Football Association (FUFA) and BetPawa have partnered in a deal that will cover the FUFA Drum, the Big League and the Futsal League. 

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Football Marketing

Kosovo FA adds three years to TEB Bank sponsorship

September 6 – The Football Federation of Kosovo has renewed its sponsorship with TEB Bank for a further three years.

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Football Marketing

Betway scores Premier League treble with Arsenal deal

September 4 – Online betting company Betway has agreed a multi-year sponsorship of Arsenal’s Men’s team, becoming the club’s official global betting partner of Arsenal’s Men’s team. 

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Competitions

Hisense plugs in for another cycle of UEFA men’s national team competitions

September 4 – UEFA have announced a multi-year partnership with Hisense that will see the electronics manufacturer become a sponsor of its Men’s national team competitions. across the European continent. 

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Football Marketing

Nottingham Forest land Kaiyun as shirt sponsor up to start of bookie ban in 2025

September 1 – Nottingham Forest have penned a two-year deal with Asian-fcussed sports betting platform Kaiyun Sports that will see the bookie become the club’s official front-of-shirt sponsor until 2025 in a two-season deal.

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Football Marketing

Uphold pushes its platform into Premier League with Burnley sleeve sponsorship

September 1 – Burnley, bouncing back to the Premier League after a season in the Championship, have signed web3 financial platform Uphold as the club’s sleeve sponsor in a one-season deal.

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Football Marketing

Sheffield United sign Gtech to sleeve slot for one-season deal

August 30 – Premier League Sheffield United have signed home technology business Gtech as their sleeve sponsor in an initial one-year deal.

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Football Marketing

Romania goes bananas

August 30 – The Romanian Football Federation (FRF) has signed a three-year of a new sponsorship deal with Poland’s Citronex group’s Yellow brand.

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Football Marketing

Norwich agree Gran Canaria travel partnership as the journey towards place in the Premier League sun

August 30 – Championship side Norwich City, now in their second season of challenging for a return to the Premier League, have agreed a travel partnership with UD Las Palmas and Gran Canaria island.

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Football Marketing

Bayern Munich court more sponsorship controversy with Visit Rwanda deal

August 28 – In a controversial new sponsorship deal, German giants Bayern Munich have partnered with Visit Rwanda, sparking criticism that the club are being used to bolster the reputation of Rwanda’s political leadership.

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Football Marketing

Aras Kargo load up for another season with Trabzonspor

August 28 – Turkey’s Trabzonspor have renewed their sponsorship agreement with freight company Aras Kargo for the 2023/2024 season.

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Football Marketing

Brentford sign Visit Tampa Bay as club partner

August 25 – Premier League club Brentford have partnered with Visit Tampa Bay in the US.

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Football Marketing

Sharia compliant? Sportsbet.io becomes betting sponsor Saudi Arabia’s Newcastle United

August 25 – All forms of betting may be illegal in Saudi Arabia, but the rules do not extend to Saudi-owned Newcastle United who have announced a multi-year partnership with online bookmaker Sportsbet.io.

Read more …

Sponsorship

Kosovo federation signs naming rights sponsor for U21 championship

August 23 – The Football Federation of Kosovo (FFK) has signed a sponsorship deal with the travel agency Bon Voyage who will become the naming rights sponsor of the newly formed Kosovo U21 Football Championship – the newly named Bon Voyage Superleague U21.

Read more …

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