Aston Villa agree forex partnership package with Corpay
September 7 – Aston Villa has announced Corpay as the club’s Official Commercial Foreign Exchange Partner.
Sponsorship
BetPawa increases its African betting footprint with Uganda federation deal
September 6 – The Federation of Uganda Football Association (FUFA) and BetPawa have partnered in a deal that will cover the FUFA Drum, the Big League and the Futsal League.
Kosovo FA adds three years to TEB Bank sponsorship
September 6 – The Football Federation of Kosovo has renewed its sponsorship with TEB Bank for a further three years.
Betway scores Premier League treble with Arsenal deal
September 4 – Online betting company Betway has agreed a multi-year sponsorship of Arsenal’s Men’s team, becoming the club’s official global betting partner of Arsenal’s Men’s team.
Hisense plugs in for another cycle of UEFA men’s national team competitions
September 4 – UEFA have announced a multi-year partnership with Hisense that will see the electronics manufacturer become a sponsor of its Men’s national team competitions. across the European continent.
Nottingham Forest land Kaiyun as shirt sponsor up to start of bookie ban in 2025
September 1 – Nottingham Forest have penned a two-year deal with Asian-fcussed sports betting platform Kaiyun Sports that will see the bookie become the club’s official front-of-shirt sponsor until 2025 in a two-season deal.
Uphold pushes its platform into Premier League with Burnley sleeve sponsorship
September 1 – Burnley, bouncing back to the Premier League after a season in the Championship, have signed web3 financial platform Uphold as the club’s sleeve sponsor in a one-season deal.
Sheffield United sign Gtech to sleeve slot for one-season deal
August 30 – Premier League Sheffield United have signed home technology business Gtech as their sleeve sponsor in an initial one-year deal.
Romania goes bananas
August 30 – The Romanian Football Federation (FRF) has signed a three-year of a new sponsorship deal with Poland’s Citronex group’s Yellow brand.
Norwich agree Gran Canaria travel partnership as the journey towards place in the Premier League sun
August 30 – Championship side Norwich City, now in their second season of challenging for a return to the Premier League, have agreed a travel partnership with UD Las Palmas and Gran Canaria island.
Bayern Munich court more sponsorship controversy with Visit Rwanda deal
August 28 – In a controversial new sponsorship deal, German giants Bayern Munich have partnered with Visit Rwanda, sparking criticism that the club are being used to bolster the reputation of Rwanda’s political leadership.
Aras Kargo load up for another season with Trabzonspor
August 28 – Turkey’s Trabzonspor have renewed their sponsorship agreement with freight company Aras Kargo for the 2023/2024 season.
Brentford sign Visit Tampa Bay as club partner
August 25 – Premier League club Brentford have partnered with Visit Tampa Bay in the US.
Sharia compliant? Sportsbet.io becomes betting sponsor Saudi Arabia’s Newcastle United
August 25 – All forms of betting may be illegal in Saudi Arabia, but the rules do not extend to Saudi-owned Newcastle United who have announced a multi-year partnership with online bookmaker Sportsbet.io.
Kosovo federation signs naming rights sponsor for U21 championship
August 23 – The Football Federation of Kosovo (FFK) has signed a sponsorship deal with the travel agency Bon Voyage who will become the naming rights sponsor of the newly formed Kosovo U21 Football Championship – the newly named Bon Voyage Superleague U21.