Inter head into Champions League final debuting Paramount+ in front-to-back deal
June 4 – InterMilan will showcase their new shirt sponsor Paramount+ at the Champions League final this weekend.
Sponsorship
Levski Sofia cut new kit deal with Adidas and Bulgarian retailer Sport Depot
June 5 – Bulgaria’s Levski Sofia has begun a cooperation with Sport Depot – the leading omni-channel retailer for sporting goods on the Balkans – which has agreed a kit deal with Adidas.
Sports Direct picks up 3-year naming rights deal for Irish Cup
May 31 – Mike Ashley’s Sports Direct has picked up the title sponsorship of the Irish Cup, but the new deal is not without controversy after the Irish FA (FAI) had to work its way out of a €6.5 million debt owed to the retailer.
Crystal Palace sell sleeve slot to Asian-focussed bookie Kaiyun Sports in one-season deal
May 31 – Crystal Palace have announced online betting business Kaiyun Sports as the club’s Official Sleeve Partner in a one-season deal for 2023/24.
Google becomes official sponsor of German women’s team
May 26 – The German FA (DFB) has signed a three-year deal with Google to become the official sponsor of the national women’s team with its Google Pixel brand.
Barcelona switch on €50m TP Vision sleeve sponsorship
May 26 – FC Barcelona have a new sleeve sponsor. Netherlands-based TP Vision has become a ‘main partner’ of the club in a multi-year deal that begins with Barca’s home game against Mallorca this weekend.
Puma bounces Mitre out the game with official ball deal in Scotland
May 24 – Scotland’s top men’s and women’s leagues have appointed Puma as the official match ball provider in a multi-year deal starting with the 2023/24 season.
Midea plug in for another year of Man City promotion
May 23 – Manchester City have extended their global partnership with home appliances producer Midea into a fourth term.
Back to front. BetCity upgrades its shirt deal with Vitesse, the bookie’s 3rd Eredvisie club
May 22 – Dutch online betting brand BetCity.nl, has moved its shirt sponsorship from the back of Eredivisie club SBV Vitesse Arnhem’s shirt, to the front.
Bettson takes shirt sponorship position with Argentina’s Racing Cub
May 22 – While Brazil has been plunged into a betting related match-fixing crisis, Argentinean clubs are moving deeper into the online gambling sponsorship market. Betsson has agreed a short sponsorship with Racing Club de Avellaneda for the 2023-24 season.
McDonald’s renews World Cup vows for women’s 2023 and men’s 2026 events
May 18 – FIFA has renewed its long-standing sponsorship with McDonald’s that will now run through the Women’s World Cup 2023 and FIFA World Cup 2026.
Turkey’s Buraspor agrees one season stadium naming rights deal as it targets climb back up the leagues
May 15 – Turkey’s Bursaspor has sold the naming rights to its stadium to Turkish company Sütaş.
Nexen Tire renew with Man City but drop sleeve patch sponsorship
May 12 – Korean tyre giant Nexen Tire has renewed their long running sponsorship of Manchester City but will no longer have the club’s sleeve patch sponsorship position from the end of this season.
QuinnBet partners Peterborough Utd though no mention of shirt sponsorship
May 10 – With the UK gambling review proposing a new Code of Conduct for betting sponsorship deals with football teams, League One Peterborough United who are in the play-offs chasing a spot in the EFL Championship, have agreed a two-year deal with Irish bookmaker QuinnBet.
Turk Telekom takes naming and broadcast rights to Turkish eSuper League
April 27 – The Turkish Football Federation (TFF) has agreed a two-season deal with state telecoms giant Turk Telekom to become the title sponsor and official broadcaster of the Turkish eSuper League.