Brazilian bookie Esportes da Sorte agrees sponsorship renewal for Paulistão
August 22 – Online bookmaker Esportes da Sorte has renewed its sponsorship of Brazil’s regional Paulista Football Federation (FPF) for the 2024 edition of Paulistão.
Football Marketing
Kane shines as he boots-up for Bayern’s title defence
August 21 – England Captain Harry Kane, who scored on his Bundesliga debut for Bayern Munich at the weekend, has signed a first-of-its-kind lifetime boot deal with sportswear brand Skechers.
Visit Saudi becomes global sponsor of LaLiga and its Official Travel Destination
August 18 – LaLiga has signed Visit Saudi as the Spanish leagueps new Official Travel destination and and global sponsor.
Wolves secures record deal with online bookie 6686 for sleeve sponsorship
August 17 – Asian facing online bookmaker 6686 Sport has become Wolverhampton Wanderers’ new sleeve partner for the 2023/24 season.
DAZN expands its women’s football team with Ata acquisition
August 16 – DAZN Group have completed the acquisition of women’s football online platform Ata, which will see DAZN further consolidate its women’s football offering, expanding its comprehensive rights collection, which includes rights to the UEFA Women’s Champions League (UWCL) and both national and international rights to Germany’s Frauen Bundesliga.
Fledgling airline Riyadh Air lands on Atlético Madrid’s shirt ahead of 2025 take-off
August 16 – Saudi Arabian airline Riyadh Air has been confirmed as the main and official airline partner of LaLiga’s Atlético de Madrid in a ‘multi-year’ agreement.
Monaco adds shirt and short sponsors for season kick-off
August 15 – AS Monaco have announced two new kit sponsorships to add to their growing roster for the new season.
German market PRIME’d for launch with Bayern deal
August 11 – FC Bayern Munich have signed a multi-year partnership with PRIME Hydration that will make the young brand their official isotonic partners.
FFK renews ArtMotion deal promising broadcast upgrade
August 11 – The Football Federation of Kosovo (FFK) and ArtMotion have renewed their TV rights contract, giving the cable operator rights to broadcast all football matches from Albi Mall Superliga, First League (both divisions), as well as the Kosovo Cup.
Saudi Pro League grows broadcast deals to 130+ ahead of season kick off
August 10 – The Saudi Pro League (SPL) has confirmed more than 130 broadcasters worldwide for the 2023/24 season including streaming channel DAZN in Europe and FOX Sports in the US.
Chelsea set to close £40m shirt deal with Infinite Athlete
August 10 – Premier League Chelsea have agreed a £40 million per season front-of-shirt sponsorship with sports technology startup Infinite Athlete.
AS Monaco secures regional sponsorship witb Asian bookie 6686
August 10 – AS Monaco have announced a three-year regional partnership with online bookmaker 6686 sport for Asia.
Serie A opens 5-season tender for betting streaming and data rights
August 9 – Serie A has issued a five-season tender for betting streaming and data rights starting with the 2024/25 season and running through to the end of the 2028/2029 season.
Arsenal and Liverpool dial up Google Pixel deals
August 9 – Google Pixel has announced two long-term partnerships with Premier League clubs Arsenal FC and Liverpool FC, making it both club’s official mobile partner across men’s and women’s first teams.
Arsenal adds Unilever brand to partnership roster in two-year-deal
August 8 – Arsenal FC have unveiled a two-year partnership with Unilever’s ‘Dirt Is Good’ laundry brand, which is known as Persil in the UK amongst other names worldwide such as OMO or Surf Excel.