DAZN build platform in women’s game with €35m acquisition of Primera rights
September 7 – Streaming giant DAZN has acquired the rights to Spain’s women’s Primera Division in a €35 million global, five-season deal.
Football Marketing
FIFA upgrades its Fan Festival format for Qatar 2022 and opens it for global licensing
September 7 – FIFA has released plans for its new-look World Cup fan park – FIFA Fan Festival – that will rolled at Qatar 2022 in Al Bidda Park, Doha, and in 2023 at venues across Australia and New Zealand.
LaLiga and Galaxy Racer to set up JV to target MENA and €3bn in revenue
September 6 – Spain’s LaLiga has agreed a pathway to a 15-year joint venture with Dubai-based Galaxy Racer (GXR),that is aimed to accelerate presence across the Middle East and North Africa (MENA) region and Indian subcontinent, targeting €3 billion in revenue over the period.
Sweet deal: Cadbury extends sponsorship of Australia’s Matilda’s though to 2026
September 6 – Football Australia have renewed confectionery brand Cadbury as an Official Partner of the national women’s team, the CommBank Matildas, for a further four-years until 2026 – taking them through the home hosting of the women’s World Cup.
Turkish Airlines land Champions League deal as groups kick off on road to Istanbul
September 5 – Turkish Airlines has become a UEFA’s Champions League partner in a one-season deal that will culminate with the final in Istanbul.
FIFA set for blockchain launch of World Cup digital collectibles this month
September 4 – FIFA will launch its range of official digital collectibles later this month, starting with a series of World Cup ‘moments’ from the men’s and women’s finals.
Adidas gears up for 2022 finals with Argentina, Germany, Japan, Mexico and Spain kit launches
September 2 – Adidas has unveiled the kits for the five national teams it sponsors – Argentina, Germany, Japan, Mexico and Spain – that will be worn at the World Cup later this year in Qatar.
Touching greatness. Man City extend Inspiresport deal
September 2 – Manchester City have extended their partnership with youth sports tour provider Inspiresport for a further unspecified term but to now include the North American market.
After 2-year gap, BeIN and Bundesliga patch up differences for new MENA rights deal
September 1 – After a gap of two seasons, Germany’s Bundesliga will return to beIN Sports screens in a three-year deal starting this weekend.
Socios and Argentine FA leave past quarrels behind with new deal to 2026 World Cup
September 1 – The Argentine Football Association (AFA) has confirmed Socios.com will continue as exclusive providers of the official $ARG Fan Token until at least 2026, despite the two partners falling out in a legal dispute over rights in January.
Barca renew Scotiabank regional deal for three more seasons
September 1 – FC Barcelona has renewed their regional partnership with Scotiabank with a four-season agreement that will run until end June 2026.
Star power: Wrexham’s Reynolds gets Vanarama support in bid to open up league’s TV rights
August 31 – Hollywood star and Wrexham co-owner Ryan Reynolds has weighed into the broadcast debate over the National League, and has found the support of the English Tier 5 league’s title sponsor Vanarama.
Russia’s 1xBet agrees deal for Africa with France’s LOSC Lille
August 31 – French club Lille has partnered with 1xBet to become the club’s regional partner in Africa in a three-year agreement.
Argentina drives 2022 team sponsorship with GAC-Mitsubishi regional deal
August 31 – The Argentine Football Association (AFA) is trading on it men’s national team being one of the favourites for the 2022 World Cup, adding motor company GAC-Mitsubishi as a regional sponsor for Asia of the national team.
Aston Villa complete Kaiyun deal and unveils new images for stadium revamp
August 29 – Ahead of a re-regulation of UK gambling sponsorship laws, Premier League Aston Villa have announced Asian online gaming brand Kaiyun as Official Principal Partner and Official Sleeve Partner.