Orange dials in French federation for another four years
June 15 – French telecoms giant Orange has extended its partnership with the French Football Federation (FFF) for a further four years.
Football Marketing
AEG to host Real Madrid, Barca and Juve for summer US tour
June 14 – Europe’s unholy trinity of Super League refusniks – Real Madrid CF, FC Barcelona, Juventus – are promoting their own pre-season event in the US, titled ‘The Soccer Champions Tour’, and backed by AEG, the world’s biggest sports and live entertainment company.
CLV Group report finds Big 6 EPL clubs are missing £700m of revenue
June 10 – The second edition of the Fan Relationship Index (FRI) from the CLV Group finds that the big six Premier League clubs are missing out on a massive £700 million of revenue from commercial deals.
Top two tiers of English women’s leagues rebranded with Barclays title sponsorship
June 10 – The English Women’s Super League will undergo a name change and a brand refresh from the start of next season when Barclays begins its title sponsorship of the top two tiers of the English women’s game.
Everton return to gaming sector and record shirt deal with Stake.com
June 9 – Premier League Everton, who famously trumpeted a move away from online gambling sponsorship on their shirt with the collapse of their SportPesa deal two years ago, have returned to the online betting business announcing a record main partner deal with Stake.com.
Forest Green Rovers stay on carbon cutting message with Bolt partnership
June 9 – Forest Green Rovers, designated ‘the World’s Greenest Football Club’ by FIFA, is partnering with mobility app Bolt that enables users to find shared travel options and transition away from owned cars.
FIFA+ adds four new languages to global streaming service
June 8 – FIFA has expanded its FIFA+ streaming platform with the addition of Japanese, Korean, Italian and Bahasa languages.
Ziggo expand on Ajax shirt deal adding back to front
June 8 – Ajax shirt sponsor Ziggo, who at the end of last year extended its sponsorship for a further two years, have expanded the deal to include its GigaNet fibre-optic cable network as the back-of-shirt sponsor.
Benfica plan Fan Token launch on Socios.com platform
June 7 – Cryptocurrency might have crashed but it hasn’t stopped Portuguese giant Benfica from becoming the country’s first club to launch a Fan Token on the blockchain-powered Socios.com platform.
AstroPay expands Wolves partnership with one-season shirt deal
June 7 – Premier League Wolverhampton Wanderers have agreed a one-year shirt sponsorship deal with AstroPay. The online payment provider will replace online bookmaker Manbet as the club’s main sponsor.
NuArca opens up NFTs market in Asia with EAFF championship deal
June 1 – The East Asia Football Federation (EAFF) has stuck a deal with NuArca Labs who will become the regional associations Official NFT Partner with a focus on the upcoming 2022 EAFF E-1 Football Championship to be played in Japan in July.
Aston Villa change strip with Castore replacing Kappa
May 31 – Aston Villa are changing kit supplier, moving to fast-growing Castore from Kappa in a multi-year partnership that will start with the 2022/23 season.
Man City keeps Xylem deal flowing as CFG aim to make business ‘water positive’
May 31 – Premier League Champions Manchester City have renewed their multi-year global partnership with water technology leader, Xylem, in an agreement that also covers MLS Champions New York City FC and Indian Super League club Mumbai City, who are part of City Football Group (CFG).
Topps and Ethernity warm up for Finalissima 2022 clash with NFT drops
May 30 – This Wednesday will see the Finalissima 2022 played at Wembley Stadium between South American champions Argentina and European champions Italy, a revived version of the Artemio Franchi Cup, last played in 1993.
Home unions agree 4-nation sponsorship with M&S Food
May 30 – M&S Food, the food division of the M&S retail chain, has agreed a sponsorship across the four UK Football Associations of England, Scotland, Wales and Northern Ireland.