Mastercard take shirt sponsorship of Inter women’s team
November – Inter Milan have extended their partnership with Mastercard to now include the shirt sponsorship of the club’s women’s team.
Football Marketing
PSG delivers Gorillas as global partner
November 19 – On-demand delivery service Gorillas has become a premium partner of Paris Saint-Germain, being designated as the club’s Grocery Delivery Partner.
SWPL to drive Park’s Motor Group sponsorship for rest of 2021/22 season
November 19 – The Scottish Women’s Premier League (SWPL) has named Park’s Motor Park’s Motor Group as title sponsor for the remainder of the 2021/22 season. No value was given for the sponsorship.
Argentine FA mines deeper into crypto business with Bybit sponsorship
November 17 – Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina’s national teams in a two-year deal.
Premier League’s US TV deal could top $2bn, reports
November 16 – The English Premier League is about to set a new overseas record with the sale of its United States television rights for a staggering figure of nearly $2 billion, according to a Financial Times report.
Premier League stick with Panini for new multi-year term
November 16 – The Premier League has agreed a multi-year extension to its Panini sticker and trading card license agreement that was first granted in 2019.
Man City add 3KEY as new regional partner
November 16 – Manchester City have agreed a new regional partnership with decentralised finance (DeFi) advisory business 3KEY.
Italy become third national federations to sign up for crypto-based fan token launch
November 14 – Italy have become the third national federation, Europe’s second, to jump on the blockchain-based Fan Token ‘cryptocurrency’ with Socios.com.
Report finds commercial strength of Big-5 leagues has been covid-resilient
November 12 – While the pandemic managed to kill-off clubs’ match-day revenue streams, a report by KPMG Football Benchmark reports “cautious optimism” for sponsorship income with two of Europe’s Big5 football leagues even reporting year-on-year growth in league-wide commercial revenues.
LaLiga doubles Mexican TV rights fees with 8-year deal
November 12 – LaLiga has signed off on a new eight-season TV deal with Mexico’s Sky Sports that has reportedly doubled in value to $70 million per year.
Nike go long with record US Soccer deal
November 10 – Nike have agreed a record long term deal with the U.S. Soccer Federation, reported to be a 10-year agreement and one of Nike’s largest commitments to a national federation.
DCMS allows Premier League to roll over £5.7bn UK broadcast rights deal
November 11 – The UK government has said the Premier League will be allowed to renew its current domestic broadcast agreements, without having to undertake a tender process for the rights.
LFP renews Ligue 1 naming rights with Uber Eats in €15m+ deal
November 10 – France’s Professional Football League (LFP) has extended the Ligue 1 naming rights agreement with food delivery service Uber Eats until the end of the 2023/24 season.
AFC reports booming digital fan engagement numbers for 2021
November 10 – The Asian Football Confederation (AFC) continues to report growing digital engagement numbers across all its platforms, a reflection of both the return to play of its competitions, the appetite for Asia’s own championships, and an expansion of the media strategy.
Man City court Indian fans with new DreamSetGo partnership
November 10 – Manchester City have added Indian travel business DreamSetGo as a new regional partner in what the club is describing as a “first-of-its-kind within the region”.