Betfair renew Cruzeiro sponsorship in record deal
November 19 – Betfair has renewed its partnership with Brazilian Serie A team Cruzeiro until the end of the 2026 season, marking the highest value deal in the history of the Minas Gerais club.
Sponsorship
Nemiroff adds West Ham to vodka brand’s growing Premier League sponsorships
November 15 – West Ham United have signed a multi-year partnership with Ukrainian Vodka brand Nemiroff, who become the club’s new Official Vodka Partner.
Turkish FA swaps health sponsor to Medicana
November 14 – The Turkish Football Federation (TFF) has changed its official health sponsor Acıbadem to Medicana Health Group in a three-year deal that will cover all national teams, including the country’s age group teams.
ExpressVPN debuts in Premier League in bid to help Tottenham become less Spursy
November 13 – Sports and technology are increasingly intertwined from player metrics to keeping fans happy in the stands. The latest club to collaborate with a tech partner is Tottenham Hotspur who have announced a strategic partnership with ExpressVPN, a global leader in consumer digital privacy and security.
Barca poised to close $1.8bn kit deal with Nike
November 11 – FC Barcelona have announced a record $1.82 billion, 14-year deal with Nike, just six months after club president Joan Laporta publicly threatened to end their long-term partnership.
Volkswagen test drives Bulgarian Cup sponsorship
November 8 – German car maker Volkswagen is a new sponsor of the Bulgarian Football Cup tournament, though bookmaker Sesame remains the tournament’s main sponsor.
Villa toast high-flying fortunes with Nemiroff vodka partnership
November 7 – Premier League side Aston Villa have agreed a multi-year partnership with Vodka brand Nemiroff as the club’s new Official Vodka Partner.
Inersnack take another 2-year bite of Croatian football
November 6 – The Croatian Football Federation (HNS) has extended its sponsorship agreement with Inersnack Adria.
Online bookie K8 takes Atlético sponsorship for Asian region
November 5 – La Liga’s Atlético de Madrid have signed a two-year partnership agreement with online gaming brand K8 which will see it become the club’s Official Asian Betting Partner starting from 24/25 season.
Bursapor agree stadium naming rights deal with Matli as they begin march back to the SuperLig
November 1 – Turkey’s Bursaspor have signed a stadium naming rights deal with Matlı Holding worth 40 million Turkish liras (€1 million). The one and a half year deal will see the name of Bursaspor’s stadium is changed to Atatürk Sports Complex Matlı Stadium.
Croatian FA and its national airline go through the renewal process together
October 30 – The Croatian Football Federation (HNS) and Croatian Airlines have renewed their cooperation agreement for a further two years.
Oshee signs up for Romanian Cup run
October 29 – Polish soft drinks company Oshee has become the official sponsor of the Romanian Cup for a period of five years.
Crypto bookie Sportsbet.io secures LaLiga regional sponsorship
October 29 – Crypto sportsbook Sportsbet.io has been announced as an official partner of Spain’s LaLiga in the Middle East, North Africa, and Turkey (MENAT) region.
UEFA buckles up with Flix for Europa and Conference Leagues
October 25 – UEFA has secured a new partnership with transportation firm Flix, which will become an official travel partner for the UEFA Europa League and Conference League for 2024-2027 cycle.