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Sponsorship

Arsenal adds Unilever brand to partnership roster in two-year-deal

August 8 – Arsenal FC have unveiled a two-year partnership with Unilever’s ‘Dirt Is Good’ laundry brand, which is known as Persil in the UK amongst other names worldwide such as OMO or Surf Excel.

Read more …

Aus-NZ 2023

Booking.com hosts remain unpaid as FIFA sponsorship rolls on without comment

By Paul Nicholson

August 8 – Fury over FIFA’s last minute sponsorship deal with Booking.com has failed to slow down as thousands of small hotels and accommodation hosts worldwide remain unpaid, most since early June, with a number reporting they are facing bankruptcy having had to lay off staff and reschedule suppliers.

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Football Marketing

Atletico Madrid on schedule to land Riyadh Air shirt sponsorship for season start

August 7 – Spanish giants Atletico Madrid are poised to sign a five-year sponsorship deal with Riyadh Air ahead of their La Liga opener next Monday.

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Sponsorship

Russia’s Lukoil pump cash into Hadjuk Split as part of their ‘humanitarian’ sponsorships

August 7 – With the war in Ukraine raging and Russian company football sponsorship being cut lose by western leagues and clubs, Croatia’s Hajduk Split has signed a sponsorship deal with the Russian oil company Lukoil.

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Premier League

Bournemouth sign training kit deal with Dun and Bradstreet

August 7 – Premier League Bournemouth have signed a training shirt sponsorship with Dun and Bradstreet ahead of the 2023/24 season. 

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FIFA

Mengniu expands FIFA deal to cover next three World Cups

August 4 – China’s Mengniu has attached its name to FIFA’s next three World Cups, extending a previous partnership with the world federation. 

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Football Marketing

Everton sign KICK as sleeve patch sponsor

August 4 – Everton FC have agreed a multi-year sleeve sponsorship with online streaming platform KICK.

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Football Marketing

Arsenal lands another four years of Emirates shirt sponsorship at £50m per season

August 3 – Arsenal have renewed their shirt sponsorship with Emirates in a deal that will take the partnership through to at least 2028.

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Digital platforms

Japan’s Brilliantcrypto sign with PSG for global launch

August 2 – French champions Paris Saint-Germain have secured a two-year global partnership with Japanese game developers Brilliantcrypto.

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Football Marketing

AS Monaco add Bang & Olufsen as back-of-shirt sponsor

August 2 – France’s Ligue 1 giants AS Monaco have announced Danish luxury audio brand Bang & Olufsen as the newest member of their premium partner family.

Read more …

Football Marketing

Adidas agree £900m+, 10-year renewal with Man Utd

August 1 – Manchester United have announced a 10-year extension to its partnership with Adidas worth almost £1 billion.

Read more …

Football Marketing

Roma go regional with 678.com deal

August 1 – Italian giants AS Roma have announced a new regional sponsorship with Asia-targeted betting site 678.com.

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Football Marketing

Ukraine’s Dynamo Kyiv kicks off season with VBET as new shirt sponsor

July 31 – Ukraine’s Dynamo Kyiv has replaced online bookmaker FAVBET with another online bookmaker, VBET, as the club’s main sponsor in a one-year deal.

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Football Marketing

Belgian lottery renews Lotto Park naming rights with Anderlecht

July 25 – The Belgian national lottery – Nationale Loterij – has renewed its club sponsorship of RSC Anderlecht including the naming rights to the stadium. 

Read more …

Football Marketing

Polish bookie STS moves into club market with two new deals

July 25 – Polish bookmaker STS has agreed new sponsorships with Polish clubs Korona Kielce and GKS Katowice. 

Read more …

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