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Sponsorship

Expedia agree four-year extension with Liverpool for sleeve sponsorship

March 10 – Premier League Liverpool have confirmed the extension of Expedia’s shirt sleeve sponsorship for another four years.

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Football Marketing

OSHEE fuels next brand marketing step with LaLiga deal

March 10 – Polish isotonic drinks brand Oshee has become a partner of LaLiga that will see the company’s drinks bottlesbranded with the official LaLiga logo and LaLiga Santander imagery, including player images.

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Football Marketing

Corpay looks to build European business with Real Betis training kit deal

March 8 – LaLiga’s Real Betis Balompié has agreed a deal with FX payments provider Corpay Cross-Border to become the club’s first team training kit sponsor as well as the official FX payments provider.

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Football Marketing

Brazil’s Grêmio secures Esportes da Sorte deal ahead of Serie A start and Suarez’s arrival

March 3 – Brazilian online bookie Esportes da Sorte, has taken in the front of shirt sponsorship of Grêmio ahead of the club’s return to the Brasileiro which kicks off in April.

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Football Marketing

Angel City opens business account with second banking sponsor PNC

March 3 – Financial institutions are lining up to get involved with the women’s game, targeting an increasingly empowered and powerful market.

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Football Marketing

LaLiga’s Athletic Club adds B2BinPay as sleeve sponsor

February 28 – LaLiga’s Athletic Club, have unveiled B2BinPay as the club’s sleeve sponsor in a deal that begins immediately and runs until the end of the 2023/24 season .

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Football Marketing

OM signs up Mojabet African gaming sponsor in 6-year deal

February 27 – Olympique de Marseille has unveiled online sports bookmaker Mojabet as the club’s official African betting partner in a six-year deal running to 2028.

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Football Marketing

Copa do Brasil kicks off with Krona as first time sponsor

February 27 – The Copa do Brasil that kicked off last week, has added tubing manufacturer Krona as a sponsor in a one-season deal.

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Football Marketing

Audi gear up for new MLS season with sponsorship extension

February 23 – Audi has extended its partnership with Major League Soccer in a multi-year deal that will see it remain the League’s Official Automotive Partner, and title sponsor of the Audi MLS Cup Playoffs, and Presenting Sponsor of the MLS Golden Boot Award.

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Football Marketing

Vorwerk brands to feature on German women’s team kit

February 22 – Germany’s DFB have added household product business Vorwerk as sponsor of the women’s national team in a deal that began last night with a friendly against Sweden and runs through this summer’s World Cup.

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Football Marketing

Online bookie Stoiximan bets on Greek Super League title sponsorship

February 22 – Greek online gaming company Stoiximan has been named as naming rights sponsor of the Greek Super League in a deal that runs for the rest of this season and to the end of the 2024/25 season.

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Football Marketing

Osasuna throws a double with new Kosner and HR Motor shirt deal

February 21 – LaLiga’s Osasuna has unveiled car dealership HR Motor as the club’s back of shirt sponsor. Earlier this month the club confirmed Kosner as its new front of shirt sponsor.

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Football Marketing

SA Tourism pull out of Spurs shirt sleeve deal after public outcry over spending

Spurs_sale_now

February 9 – South Africa has scrapped a £42.5 million sponsorship deal with Tottenham Hotspur before it even got off the ground following a national outcry.

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Football Marketing

Roma plug in energy partner with A2A deal

February 9 – Serie A’s AS Roma has added energy company A2A as an official partner. A2A will promote its A2A Energia brand.

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Football Marketing

DFB launches NFT tender for rights to national teams

February 8 – The German FA (DFB) has launched a tender for the rights to create NFTs for the DFB national teams and DFB competitions.

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