Expedia agree four-year extension with Liverpool for sleeve sponsorship
March 10 – Premier League Liverpool have confirmed the extension of Expedia’s shirt sleeve sponsorship for another four years.
Sponsorship
OSHEE fuels next brand marketing step with LaLiga deal
March 10 – Polish isotonic drinks brand Oshee has become a partner of LaLiga that will see the company’s drinks bottlesbranded with the official LaLiga logo and LaLiga Santander imagery, including player images.
Corpay looks to build European business with Real Betis training kit deal
March 8 – LaLiga’s Real Betis Balompié has agreed a deal with FX payments provider Corpay Cross-Border to become the club’s first team training kit sponsor as well as the official FX payments provider.
Brazil’s Grêmio secures Esportes da Sorte deal ahead of Serie A start and Suarez’s arrival
March 3 – Brazilian online bookie Esportes da Sorte, has taken in the front of shirt sponsorship of Grêmio ahead of the club’s return to the Brasileiro which kicks off in April.
Angel City opens business account with second banking sponsor PNC
March 3 – Financial institutions are lining up to get involved with the women’s game, targeting an increasingly empowered and powerful market.
LaLiga’s Athletic Club adds B2BinPay as sleeve sponsor
February 28 – LaLiga’s Athletic Club, have unveiled B2BinPay as the club’s sleeve sponsor in a deal that begins immediately and runs until the end of the 2023/24 season .
OM signs up Mojabet African gaming sponsor in 6-year deal
February 27 – Olympique de Marseille has unveiled online sports bookmaker Mojabet as the club’s official African betting partner in a six-year deal running to 2028.
Copa do Brasil kicks off with Krona as first time sponsor
February 27 – The Copa do Brasil that kicked off last week, has added tubing manufacturer Krona as a sponsor in a one-season deal.
Audi gear up for new MLS season with sponsorship extension
February 23 – Audi has extended its partnership with Major League Soccer in a multi-year deal that will see it remain the League’s Official Automotive Partner, and title sponsor of the Audi MLS Cup Playoffs, and Presenting Sponsor of the MLS Golden Boot Award.
Vorwerk brands to feature on German women’s team kit
February 22 – Germany’s DFB have added household product business Vorwerk as sponsor of the women’s national team in a deal that began last night with a friendly against Sweden and runs through this summer’s World Cup.
Online bookie Stoiximan bets on Greek Super League title sponsorship
February 22 – Greek online gaming company Stoiximan has been named as naming rights sponsor of the Greek Super League in a deal that runs for the rest of this season and to the end of the 2024/25 season.
Osasuna throws a double with new Kosner and HR Motor shirt deal
February 21 – LaLiga’s Osasuna has unveiled car dealership HR Motor as the club’s back of shirt sponsor. Earlier this month the club confirmed Kosner as its new front of shirt sponsor.
SA Tourism pull out of Spurs shirt sleeve deal after public outcry over spending
February 9 – South Africa has scrapped a £42.5 million sponsorship deal with Tottenham Hotspur before it even got off the ground following a national outcry.
Roma plug in energy partner with A2A deal
February 9 – Serie A’s AS Roma has added energy company A2A as an official partner. A2A will promote its A2A Energia brand.
DFB launches NFT tender for rights to national teams
February 8 – The German FA (DFB) has launched a tender for the rights to create NFTs for the DFB national teams and DFB competitions.