Asahi Super Dry joins CFG as global partner across Man City, Melbourne City, Yokohama and Sichuan Jinui
August 5 – Japanese beer brand Asahi Super Dry has become a Global Partner of City Football Group in a multi-year deal.
Tag: CFG
City Football Group confirm Italian ambition with €13m Palermo buy
July 4 – City Football Group have confirmed the acquisition of a majority stake in Palermo FC who will play in Serie B next season having worked their way back from Serie D having been relegated for declaring bankruptcy in 2019.
Haaland for €60m, Palermo for €13m. City Football Group love a deal
June 27 – With the ink barely dry on Erling Haaland’s €60 million switch to Manchester City, the club’s owners are on the brink of snapping up former Serie A club Palermo for what could prove to be a bargain €13 million.
Man City keeps Xylem deal flowing as CFG aim to make business ‘water positive’
May 31 – Premier League Champions Manchester City have renewed their multi-year global partnership with water technology leader, Xylem, in an agreement that also covers MLS Champions New York City FC and Indian Super League club Mumbai City, who are part of City Football Group (CFG).
NAC Breda shareholder shuns CFG sale for local Dutch ownership group
April 22 – Dutch club NAC Breda will not become a part of the portfolio of City Football Group (CFG) clubs after a backlash from fans saw the ‘golden share’ vote of the NOAD Foundation veto the sale.
CFG expands club ownership with addition of Nac Breda
March 25 – City Football Group have acquired Dutch second-tier outfit Nac Breda, which will become the eleventh club owned by the Abu Dhabi group.
CFG goes back to school with launch of City Football Leadership Institute with BrandEd
March 10 – Manchester City owner, City Football Group, is entering the education business via a partnership with BrandEd,to launch the City Football Leadership Institute.
CFG bid €180m for control of Brazilian champions Atletico Mineiro
By Samindra Kunti
March 8 – City Football Group (CFG), owners of Manchester City and a slate of clubs around the world, is bidding to take over Brazilian champions Atletico Mineiro.
Man City builds sponsor portfolio with Aldar deal
January 27 – UAE real estate developer Aldar Properties has become Manchester City’s Official Real Estate Partner.
NYCFC win first MLS Cup, taking CFG’s current title holding clubs to three
December 13 – With New York City FC’s maiden win of the MLS championship, City Football Group clubs now hold the three domestic club titles in three regionally dominant football nations – Manchester City are Premier League champions, while Melbourne City are Australia’s A-League champions.
Nissan refuels CFG sponsorship extension with Guardiola-driven content campaign
November 4 – City Football Group has extended its global partnership with Nissan into a third term in a deal that coversManchester City, Melbourne City, New York City FC, Girona FC and Sichuan Jiuniu FC.
CFG targets Russia and opens talks with Spartak Moscow
November 2 – City Football Group (CFG) have reportedly opened negotiations to acquire a 20% stake in Russian club Spartak Moscow.
Man City expand Expo 2020 Dubai deal to training kit and esports
September 27 – UAE-owned Manchester City have upgraded their partneriship with Expo 2020 Dubai who will now become the Club’s new Training Kit Partner ahead of the opening of the six-month long event this Friday October 1 and which runs until 31 March 2022.
Man City and CFG target Japanese growth with Abeam partnership
August 12 – Japanese-based management consultancy A-Beam Consulting has become an international partner of the English Premier League champions being designated the club’s Official Management Consulting Services Partner in Japan.
Man City to showcase Expo 2020 Dubai and vice versa
June 28 – Manchester City, owned by the UAE’s City Football Group (CFG), has gone closer to home with its latest sponsorship. Expo 2020 Dubai has been designated the club’s Official Exhibition partner.