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Football Marketing

LaLiga launches ‘transformative’ EA strategic partnership, starting with renamed leagues

July 7 – LaLiga, having unveiled its rebrand, has now formally launched its strategic partnership with Electronic Arts, a five-season deal that the Spanish league says will be transformational.

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Football Marketing

Asahi Super Dry 0.0% takes front of Man City training kit

July 4 – Manchester City has unveiled Asahi Super Dry 0,0%, as the Club’s Official Training Kit Partner, featuring on the front of all training wear for the 2023/24 season.

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Football Marketing

Croatia’s NK Osijek sells new stadium naming rights to Opus

July 7 – Croatia’s NK Osijek has sold the naming rights of its new 13,500-capacity stadium to Hungary’s Opus Global.

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Football Marketing

King Power returns to front of Leicester City shirts

July 3 – Premier League relegated Leicester City have returned to King Power for their front of shirt sponsors for their Championship campaign. The Thai business is also the naming rights sponsor of the club’s stadium.

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Football Marketing

Crypto creep. OKX adds Man City sleeve to its club assets

July 1 – Crypto exchange OKX has expanded its sponsorship of Manchester City to include the left sleeve of both themen’s and women’s first teams.

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Broadcast

Albanian FA cancel Over Sport TV contract and sues for damages

June 30 – The Albanian Football Federation (FSHF) has terminated its TV broadcasting contract with the Over Sport which owned the rights for First and Second tier of Albanian football, as well for Albanian Cup and Supercup.

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Concacaf

Netspend carded as inaugural Leagues Cup sponsor

June 29 – Financial services business Netspend has agreed a ‘multi-year’ sponsorship of the new Leagues Cup competition that kicks off July 21 and runs through to August 19.

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Digital platforms

Bulgaria’s CSKA 1948 enter digital tech space with Ammer

June 29 – Bulgaria’s CSKA 1948 have agreed a deal with the Swiss company Ammer Technologies to build a digital fan token and NFT’s as part of a broad ranging digital technology partnership.

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Football Marketing

Qatar Airways takes flight. Bayern fans wave them off

June 29 – Following a persistent fan protest, German giants Bayern Munich have decided against renewing their sponsorship deal with Qatar Airways.

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Football Marketing

Fulham and Burnley go all-in with SBOTOP and W88 in advance of gambling ad ban

June 28 – Premier League clubs are taking full advantage of the time lag between next season and the implementation of a ban on shirt sponsorship from betting operators from the start of the 2026/27 season.

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Sponsorship

Monaco add Roche Bobois partnership as look for a better finish

June 28 – AS Monaco has signed a one-season sponsorship with high-end French furniture and decoration brand withRoche Bobois.

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Football Marketing

Galatasaray renew SIXT shirt sponsorship in 5-year €100m deal

June 28 – Turkey’s Galatasaray have renewed their shirt sponsorship deal with SIXT Rent a Car for a further five years.

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Concacaf News

BMO signs up for World Cup/Gold Cup double deal

June 27 – The first deal coming out of the new Concacaf/FIFA commercial partnership has been struck with Canada-based bank BMO.

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Football Marketing

Healthy-looking Bournemouth renew Vitality Stadium naming rights for three years

June 27 – Premier League Bournemouth, who surprised pretty much everyone – by staying up last season including Scott Parker, the manager who led their promotion – have extended their stadium rights naming deal for three years.

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Football Marketing

Google Pixel expands English FA deal to mobile and earbuds partner

June 26 – The English FA has expanded its relationship with Google Pixel which has become the new official mobile phone and earbuds partner of the England men’s and women’s senior teams.

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