April 28 – LaLiga is planning an overhaul of its clubs’ academy structures via a new initiative titled the ‘National Plan forthe Optimisation and Improvement of Youth Academies’.
April 1 – LaLiga’s brand is growing, according to the latest Brand Finance annual report that ranks brand strength by countries.
March 30 – LaLiga has combined with SportBoost to create opportunities for athletes and ex-athletes by connecting them technology startups.
By Paul Nicholson at Sportel in Miami
March 14 – LaLiga’s staging of a regular season game in the US is a question of “when, not if”, according to Boris Gartner, CEO of LaLiga North America.
March 15 – LaLiga’s Real Betis Balompié has signed a deal with Volvo to become one of the club’s main sponsors.
March 7 – Spain’s LaLiga and Latvia’s Virslīga have signed a memorandum of understanding to work together topromote football development, with a special focus on technology solutions.
February 18 – La Liga can return to packed stadiums after Spain’s health minister said that health authorities have decided to allow football stadiums and other sports venues to operate at full capacity again.
February 11 – LaLiga has added another sponsor category to its fast expanding portfolio. Cabreiroá has become theofficial water of LaLiga’s three divisions with immediate effect.
February 9 – FC Barcelona CEO Ferran Reverter has resigned after less than a year in the role “for personal and family reasons”, with the club in the crucial stages of agreeing a major sponsorship deal with streaming service Spotify.
February 8 – Online car retailer Cazoo will become the main sponsor of LaLiga’s Real Sociedad from the start of next season. The deal will see the brand take the club’s front of shirt logo position.
February 3 – Chinese technology company Vivo has signed a two-year deal to become LaLiga first smartphone partner.
February 2 – LaLiga Group International formally came into operation yesterday with a further a financial injection of €298 million into the entity by CVC, of which £220 million will be distributed to clubs.
January 4 – Mallorca are to upgrade their Son Moix stadium at a cost of €20 million, the La Liga club has announced.
December 30 – LaLiga has become the first league to open a store on Amazon, selling merchandise from 13 of its clubs.
December 14 – La Liga has sold its domestic broadcast rights to Movistar, DAZN for €4.95 billion for five seasons, the league said in a statement.