December 4 – Daily Fantasy Sports (DFS) operator Oulala is looking to expand its platform into India via its new partnership with Australian technology firm Bravio Gaming which provides online digital entertainment solutions on a B2B and B2C basis.
November 30 – The English Football League (EFL) has signed airline Thai Airways as a new partner in a deal taking them to the end of the 2017/18 season and including the five finals (Carabao Cup plus the play-offs) that the league hosts at Wembley.
November 29 – Spain’s Banco Santander will join UEFA’s Champions League roster of sponsors from next season in a three-year deal, one of the first announcements of sponsors for the next cycle of deal being closed by TEAM Marketing.
November 29 – Real Madrid have extended and expanded their sponsorship with German cosmetics company Nivea in a five-year deal that will take them through to 2022. Male grooming brand Nivea Men first became a became a domestic partner of Real Madrid in 2013.
November 28 – BBVA Continental, a leading Peruvian bank, has become an official sponsor of the Peruvian Football Federation with a focus on the development of the lower divisions of Peruvian football and young talent in the country.
By Paul Nicholson
November 24 – FIFA and Alibaba seem to have re-announced a sponsorship for the Club World Cup that was first unveiled in 2015.
By Mark Baber
November 22 – Ahead of Black Friday when EA sports would expect to be selling lots of FIFA Ultimate Team coins, players have been complaining about multiple problems with the latest game update and say they will launch a boycott.
November 21 – Manchester United have signed a multi-year partnership with Melitta which will see the brand become the club’s first Official Coffee Partner. No value was announced for the deal which was also announced to Wall Street in the US where the club’s shares are traded.
November 20 – The Daily Fantasy Sports business is to get its first conference, hosted in Malta, later this week (November 23). The European Fantasy Sports Summit (EFSS) aims to give an international platform to a DFS focused agenda.
November 20 – It didn’t take long before football capitalised on the decision by the UK government to give it a free pass in its gambling review that left the sport untouched by any new regulation. The English Football League has announced a five-year renewal of its partnership title sponsor Sky Bet.
November 19 – Digital money transfer company WorldRemit has signed a global deal with Arsenal as its Official Online Money Transfer Partner.
November 17 – The Brazilian Football Confederation (CBF) has signed a new TV rights deal with Globo worth $2.5 million per match for the Brazilian national team until 2022.
By Samindra Kunti
November 11 – Argentinian giants Boca Juniors have agreed a content partnership with Netflix. The online streaming service will make a four-part documentary series which will be released in 2018.
November 16 – In a bid to make the women’s game more sustainable and accelerate the growth of the game, UEFA is unbundling commercial rights for its women’s competitions and appoint a sales agency specifically for women’s football sponsorship.
November 14 – Football’s tentative steps to ride the wave of the eSports boom are speeding up. Yesterday Konami announced it would be launching a world league for its PES game with Spanish firm eFootball.pro. Now City Football Group club, New York City Football Club, have signed the club’s second FIFA eSports player – Joseph ‘Joey’ Calabro.