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Partnerships

Udinese celebrate 125th with extended Macron deal

December 1 – Udinese, celebrating their 125th birthday yesterday, announced the extension of their kit partnership with Macron through to June 2025.

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Football Marketing

Premier League stick with Panini for new multi-year term

November 16 – The Premier League has agreed a multi-year extension to its Panini sticker and trading card license agreement that was first granted in 2019.

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Football Marketing

CFG’s Man City and NYCFC combine for joint WeWork partnership

September 14 – City Football Group (CFG) clubs Manchester City and New York City FC have signed a new partnership with office space provider WeWork.

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Football Marketing

Liverpool expands retail footprint with Unisport deal

August 12 – Premier League Liverpool has begun a new partnership with football retailer Unisport to expand the club’s retail offering and increase access to official club merchandise.

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Football Marketing

Man City and CFG target Japanese growth with Abeam partnership

August 12 – Japanese-based management consultancy A-Beam Consulting has become an international partner of the English Premier League champions being designated the club’s Official Management Consulting Services Partner in Japan.

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Football Marketing

AC Milan gets card sharp with Repx licensing deal

June 16 – Serie A’s AC Milan have signed a new licensing partnership with UK fintech company Repx, which will see the launch of a new debit card on the Repx platform.

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Football Marketing

OL to stay on the Ho Chi Minh trail for another 3 years

March 25 – Olympique Lyon have extended their partnership to share best training practices and know-how with the Ho Chi Minh City Football Federation until 2023. 

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Football Marketing

Derbystar renews ball deal early for another four years of Bundesliga

March 15 – Germany’s DFL has renewed its official ball deal with Derbystar for a further four years, concluding the agreement a year before the current deal expires and taking the partnership through to the end of the 2025-26 season.

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Football Marketing

Spurs partner with VivoPower in drive to become carbon neutral

February 25 – It isn’t quite the coffee-ground eco shirt of Forest Green Rovers, but Premier League Tottenham Hotspur have announced a new partnership with a London battery technology company as part of the club’s plans to become carbon neutral.

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Football Marketing

New Balance open up in Serie A taking AS Roma kit deal off Nike

February 16 – New Balance are to take over as AS Roma’s kit supplier from the start of the 2021/22 season, the first Serie A club to join the US leisurewear company’s team roster.

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Football Marketing

Roll-on end to lockdown. Everton agree ticket and travel partnership

January 21 – With hopes for an end to lockdown seemingly high in the north-west of England, Premier League Everton have agreed a multi-year deal with Clarity Sports to become the club’s new Official Team & Business Travel Partner and Match Break partner. 

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Football Marketing

Hummel agree 5-year Saints deal as Under Armour exits early

January 18 – Premier League Southampton have ended their kit deal with US firm Under Armour three seasons early in favour of a new partnership with Danish sportswear brand, hummel.

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Football Marketing

Man City Women looking good with Salento Creazioni Moda partnership

January 5 – Manchester City Women are putting on the style with Italian fashionwear production house Salento Creazioni Moda who have become the team’s first ever global formalwear partner.

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Football Marketing

Mexico’s Liga MX pushes global betting footprint with Genius distribution deal

November 25 – Genius Sports Group has announced a data, streaming and integrity partnership with Mexico’s Liga MX. The Mexican league adds to the deal just signed with the Argentinian FA for its competitions.

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Football Marketing

PSG heats up digital activations with HotForex deal

November 18 – French giants Paris Saint Germain has signed foreign exchange and commodities broker HotForex as an Official Partner for the 2020-21 season.

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