January 5 – Premier League Manchester City, whose owners City Football Group (CFG) have ambitions to expand in India, has unveiled a new regional partnership with Indian digital services company Jio Platforms.
January 5 – Online bookmaker EstrelaBet, who before Christmas sealed a deal with the Brazilian federation (CBF) for sponsorship of all its futsal clubs, has now moved into mainstream Brazilian football becoming the main sponsor of América Futebol Clube.
January 3 – Manchester United have agreed a multi-year global partnership with Singapore-headquartered online financial trading platform, Doo Group.
December 22 – Premier League Nottingham Forest is giving its front of shirt sponsorship position to UK for UNHCR, the UN Refugee Agency.
December 22 – Tottenham Hotspur has agreed a multi-year deal sponsorship with INEOS Grenadier who will become the club’s its Official 4×4 Vehicle Partner.
December 20 – Online e-commerce site eBay is upgrading its relationship with Serie A’s Inter Milan to become the club’s shirt sleeve sponsor from the January 4 with the home game against Napoli.
December 18 – Manchester United are re-selling their front of shirt sponsorship that is currently held by German technology company TeamViewer.
December 18 – Kinto, the Toyota group brand focussed on mobility services, has renewed its sponsorship with Serie A for the 2022/23 season, its third year with the Italian top tier.
December 15 – Serie A giants have extended their shirt sponsorship with Emirates, a partnership that has been in place for 15 years.
December 14 – The European Sponsorship Association (ESA) has issued a warning to rights holders over the danger of cryptocurrency partnerships and their high potential of failure.
December 14 – LaLiga topping Barcelona have signed their first sponsorship deal with a cryptocurrency firm, agreeing a three-year partnership with WhiteBIT.
December 14 – Ballers Champagne has been unveiled as the Official Champagne Local Partner ofManchester City Football Club.
December 12 – The crypto winter has taken another casualty with Chelsea sleeve sponsor Amber Group, who display their Whalefin logo, reportedly ending their £20 million-a-year deal just seven months after it started.
December 12 –Brazil-focussed online bookmaker Pixbet has added another top flight club, agreeing a three-year sponsorship with Sao Paulo giants Corinthians.
December 8 – Digital transformation Atos has signed an eight-year deal to become a UEFA National Team Football partner.