Man City open up training kit sleeve for LeoVegas sponsorship
September 9 – Online betting and gaming business LeoVegas Group has become a regional partner of `Manchester City in Europe and Canada.
Tag: betting sponsor
Russia’s 1xBet agrees deal for Africa with France’s LOSC Lille
August 31 – French club Lille has partnered with 1xBet to become the club’s regional partner in Africa in a three-year agreement.
Aston Villa complete Kaiyun deal and unveils new images for stadium revamp
August 29 – Ahead of a re-regulation of UK gambling sponsorship laws, Premier League Aston Villa have announced Asian online gaming brand Kaiyun as Official Principal Partner and Official Sleeve Partner.
PSG tests the ground with FDJ’s ParionsSport betting brands
July 9 – Europe’s giant clubs have generally stayed clear of big betting deals, tending to run them as partnerships buried within their digital offerings. Paris-Saint-Germain are the second club to break the mould following Man City’s announcement of a partnership with 8XBet.
Man City agrees Asian sponsosrship with 8XBet
July 5 – Manchester City has teamed up with gambling platform 8XBet as a regional sponsor in Asia.
Spreadex bet on a Sunderland push for the Premier League with 3-year deal
June 30 – Sunderland, better known these days for the club’s Netflix documentary than its football performances, has named betting firm Spreadex as its main shirt sponsor in a three-season deal ending in the summer of 2025.
Bournemouth cash-in on return to Premier League with Dafabet shirt deal
June 28 – Bournemouth, back in the Premier League after two seasons in the Championship, have unveiled online bookmaker Dafabet as the club’s principal partner and front-of-shirt sponsor.
Betcris enhances ‘historic’ commitment to Mexican market with FC Juárez
June 22 – Online bookmaker Betcris, based in Costa Rica, has added Mexican LigaMX side FC Juárez to its sponsorship roster in a four-year deal.
Betano expands in Portugal with 4-year FC Porto shirt deal
June 17 – Online bookmaker and gaming site Betano has expanded its sponsorship of Portuguese SuperLiga champions FC Porto to becoming the club’s main partner.
OlyBet unfazed by Spain’s new betting promotion laws and punts on Real Betis
May 27 – Gambling regulations in Spain will prevent LaLiga clubs from taking shirt sponsorship from betting firms from the end of the season, but it is not stopping bookmakers cutting promotional deals with clubs for other markets.
VBET punt longer term on Monaco with new site and enhanced apps
May 23 – With regulators starting to squeeze gambling advertising and promotion via football clubs, French Ligue1 club AS Monaco has agreed a three-year extension to its partnership with online sports betting company VBET.
Betcris grows its Guatemalan base with CD Malacateco deal
April 12 – Online bookmaker Betcris, based in Costa Rica, has increased its sponsorship footprint in Central America with a three-year deal with Guatemalan club Toros del Malacateco (CD Malacateco).
Betcris swoops to secure nine Honduran club sponsorships
March 22 – Online bookmaker Betcris, based in Costa Rica, has continued its expansion in south and central America with sponsorships covering nine League of Honduras clubs. Betcris is already title sponsor of the league.
Betway adds Chilean clubs as it expands its international sponsor footprint
February 10 – Online bookmaker Betway has again expanded its international football marketing footprint with its first sponsorship deals in Chile, signing up five clubs in the Chilean First Division.
888sport targets newly regulated German market with RB Leipzig deal
January 11 – Online bookmaker 888sport has become an official partner of Bundesliga side RB Leipzig in a deal that will initially run until 2023.