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Football Marketing

JLab plugs into Man City Women and NYCFC for US and UK push

February 8 – The advantage of having a large sales portfolio of big and champion (or near champion clubs) means you can slice and dice your inventory.

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Football Marketing

Liverpool opens small business horizons with Vista deal

February 4 – Premier League Liverpool FC have signed a multi-year agreement with Vista who become the club’s Official Small Business Design & Marketing partner.

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Football Marketing

Arsenal scores Extramarks as regional sponsor

February 4 – Digital learning solutions provider Extramarks has become a regional partner of Arsenal in India, South Africa, Indonesia, and the Middle East. 

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Football Marketing

Vivo dial in LaLiga for Spanish network expansion

February 3 – Chinese technology company Vivo has signed a two-year deal to become LaLiga first smartphone partner.

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Broadcast

European Leagues slams EU for new laws failure to protect against digital piracy

February 3 – The European Leagues association has condemned the European Parliament for what it says is a failure to enact new law that would protect the sport from digital piracy, the biggest single threat to its members’ revenues.

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Football Marketing

Purnell winds up its football promotion with Monaco deal

February 3 – AS Monaco has unveiled Purnell as the club’s official timekeeper in a deal that will run until 2025.

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Football Marketing

Adidas gets the ball rolling for Women’s Champions League final in Turin

February 1 – Adidas has unveiled the official match ball that will be used for all knock-out rounds and the final of the 2021/22 UEFA Women’s Champions League.

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Football Marketing

Socios win temporary injunction in legal battle with AFA over sponsorship rights

January 31 – Fan token platform Socios has sued the Argentinian Football Association (AFA) for terminating their sponsorship contract.

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Digital platforms

FIFA bats second to cricket’s ICC as most-followed international federation on social media

January 27 – FIFA may rule football but it doesn’t rule sports on social media, cricket does. A new ranking puts the world governing body of the world’s game over 38 million followers behind the smaller ball game.

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Digital platforms

Premier League and UEFA look into IP issues around John Terry’s NFT promotion

January 27 – The Premier League and European governing body UEFA are taking legal advice as Chelsea look into NFTs promoted by John Terry.

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Football Marketing

Man City builds sponsor portfolio with Aldar deal

January 27 – UAE real estate developer Aldar Properties has become Manchester City’s Official Real Estate Partner.

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Football Marketing

River Plate switch on Amazon Prime for shirt sponsorship

January 26 – Amazon Prime Video has become a shirt sponsor of Argentina’s River Plate in a one-year deal.

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Football Marketing

Argentine FA backed by new W88 regional sponsorship for World Cup year

January 25 – The Argentine Football Association (AFA) has signed a new regional sponsorship with online bookmaker W88 who will become the official AFA sportsbook in the Asian market.

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Football Marketing

Heinz von Heiden naming rights deal builds on Hannover 96 platform

January 21 – German club Hannover 96 have replaced insurer HDI with construction firm Heinz von Heiden as naming rights partner for their stadium in a five-year deal. 

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Football Marketing

Brand confidence in sponsorship market remains strong despite omicron, says ESA

January 20 – The European Sponsorship Association (ESA) is reporting a sustained confidence in the sports sponsorship market despite the surge in the omicron variant of the coronavirus.

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