JLab plugs into Man City Women and NYCFC for US and UK push
February 8 – The advantage of having a large sales portfolio of big and champion (or near champion clubs) means you can slice and dice your inventory.
Football Marketing
Liverpool opens small business horizons with Vista deal
February 4 – Premier League Liverpool FC have signed a multi-year agreement with Vista who become the club’s Official Small Business Design & Marketing partner.
Arsenal scores Extramarks as regional sponsor
February 4 – Digital learning solutions provider Extramarks has become a regional partner of Arsenal in India, South Africa, Indonesia, and the Middle East.
Vivo dial in LaLiga for Spanish network expansion
February 3 – Chinese technology company Vivo has signed a two-year deal to become LaLiga first smartphone partner.
European Leagues slams EU for new laws failure to protect against digital piracy
February 3 – The European Leagues association has condemned the European Parliament for what it says is a failure to enact new law that would protect the sport from digital piracy, the biggest single threat to its members’ revenues.
Purnell winds up its football promotion with Monaco deal
February 3 – AS Monaco has unveiled Purnell as the club’s official timekeeper in a deal that will run until 2025.
Adidas gets the ball rolling for Women’s Champions League final in Turin
February 1 – Adidas has unveiled the official match ball that will be used for all knock-out rounds and the final of the 2021/22 UEFA Women’s Champions League.
Socios win temporary injunction in legal battle with AFA over sponsorship rights
January 31 – Fan token platform Socios has sued the Argentinian Football Association (AFA) for terminating their sponsorship contract.
FIFA bats second to cricket’s ICC as most-followed international federation on social media
January 27 – FIFA may rule football but it doesn’t rule sports on social media, cricket does. A new ranking puts the world governing body of the world’s game over 38 million followers behind the smaller ball game.
Premier League and UEFA look into IP issues around John Terry’s NFT promotion
January 27 – The Premier League and European governing body UEFA are taking legal advice as Chelsea look into NFTs promoted by John Terry.
Man City builds sponsor portfolio with Aldar deal
January 27 – UAE real estate developer Aldar Properties has become Manchester City’s Official Real Estate Partner.
River Plate switch on Amazon Prime for shirt sponsorship
January 26 – Amazon Prime Video has become a shirt sponsor of Argentina’s River Plate in a one-year deal.
Argentine FA backed by new W88 regional sponsorship for World Cup year
January 25 – The Argentine Football Association (AFA) has signed a new regional sponsorship with online bookmaker W88 who will become the official AFA sportsbook in the Asian market.
Heinz von Heiden naming rights deal builds on Hannover 96 platform
January 21 – German club Hannover 96 have replaced insurer HDI with construction firm Heinz von Heiden as naming rights partner for their stadium in a five-year deal.
Brand confidence in sponsorship market remains strong despite omicron, says ESA
January 20 – The European Sponsorship Association (ESA) is reporting a sustained confidence in the sports sponsorship market despite the surge in the omicron variant of the coronavirus.