Heineken refreshes the 25-year UEFA Champions League deal other beer brands can’t reach
September 19 – Dutch brewers Heineken have renewed their long-standing partnership with the UEFA Champions League until 2027.
Sponsorship
P&G take first SuperLig sponsorship in Turkey with Samsunsport shirt deal
September 19 – Turkey’s Samsunspor has signed a shirt sponsorship agreement with P&G brands Old Spice and Head & Shoulders.
Clwb Pêl Droed Llanfairpwllgwyngy-llgogerychwyrndrobwllllantysiliogogogoch – say it…
September 17 – Spain’s La Liga is to sponsor the club with the longest name in world football, Welsh village team Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, into its centenary year celebrations.
Wiesenhof signs on as national partner for Germany 2024 Euro
September 15 – UEFA has announced a new deal with Germany-based poultry producer Wiesenhof who become national partners for the Germany 2024 Euro.
Snapdragon takes over Man Utd shirt in £60m per season deal
September 14 – Snapdragon will replace TeamViewer as the brand name on the front of Manchester United’s shirt from the start of next season in a reported £60 million a year deal.
Man City women agree WSL first with Joie stadium rights naming deal
September 14 – Manchester City have announced baby gear brand Joie as the Official Stadium Naming Partner of the Academy stadium, home to Manchester City Women, making it the first club in the Women’s Super League to secure a commercial agreement for its stadium naming rights.
Yomoni pick up AS Monaco sleeve sponsorship
September 14 – Online savings management brand Yomoni has taken the sleeve sponsorship of AS Monaco’s home, away and third shirts in what is believed to be a one-year deal.
Meridienbet backs Eastern European growth with FK Sarajevo deal
September 14 – Online bookmaker Meridianbet has further expanded its eastern European presence becoming an official partner of FK Sarajevo who play in the Premier League of Bosnia and Herzegovina.
North Macedonians tailor new deal with Turkish fashion brand Giotelli
September 12 – The Football Federation of North Macedonia has signed an agreement with Turkish fashion brand Giotelli who will support all the North Macedonian national teams.
Galatasaray sign €3m+ training kit deal with GKN Cargo
September 8 – Turkey’s Galatasaray have signed a training kit sponsorship contract with GKN Cargo, one of the leading companies in corporate cargo solutions in Turkey.
Crypto betting brand Rollbit agrees Napoli deal promising ‘respected’ crypto platform
September 7 – Italian reigning champions SSC Napoli have announced a two-year deal with crypto betting brand Rollbit that will see the company become the club’s new European betting partner.
Aston Villa agree forex partnership package with Corpay
September 7 – Aston Villa has announced Corpay as the club’s Official Commercial Foreign Exchange Partner.
BetPawa increases its African betting footprint with Uganda federation deal
September 6 – The Federation of Uganda Football Association (FUFA) and BetPawa have partnered in a deal that will cover the FUFA Drum, the Big League and the Futsal League.
Kosovo FA adds three years to TEB Bank sponsorship
September 6 – The Football Federation of Kosovo has renewed its sponsorship with TEB Bank for a further three years.
Betway scores Premier League treble with Arsenal deal
September 4 – Online betting company Betway has agreed a multi-year sponsorship of Arsenal’s Men’s team, becoming the club’s official global betting partner of Arsenal’s Men’s team.