March 23 – Bayern Munich have extended their stadium naming rights deal with German financial services company Allianz for another 10 years. The stadium will continue to be known as the Allianz Arena until 2033.
January 23 – The Chilean First Division kicked off its new season this weekend with online bookmaker Betsson as the league’s title sponsor.
January 20 – Online bookmaker Betano has added the naming rights to the Brazilian Supercopa to the naming rights it secured in December to the Copa do Brasil.
January 19 – Betting sponsorship of football in the barely regulated markets of South America is continuing to expand with Betsson announcing it is extending its partnership with the Peruvian Football Federation (FPF) for four years.
January 18 – MLS club Houston Dynamo have unveiled a new stadium naming rights deal ahead of the start of the 2023 MLS season.
October 13 – English Premier League Tottenham Hotspur are reported to have held talks with Google about a potential sponsorship of their £1 billion state-of-the-art stadium.
September 22 – Football Australia has agreed a three-year sponsorship deal with Subway who will become the naming rights partner of the men’s national teams, the Socceroos.
July 20 – Atletico Madrid have sold the naming rights to its Metropolitano stadium to Civitas in a 10-year deal.
July 8 – Italian train operator Trenitalia has renewed its title sponsorship of Serie A’s Coppa Italia for a further two season.
July 4 – Inter Milan has agreed a deal with video gamemaker Konami that will see it become the club’s Global Football Videogame Partner, as well as being designated Youth Development Centre Partner and Training Kit Back Partner.
June 29 – Serie A champions AC Milan have agreed a long term extension with kit supplier Puma in what is being described as one of the biggest partnerships the club has ever signed.
March 16 – The Camp Nou, one of the most iconic stadiums in world football, is being renamed as Spotify Camp Nou as part of a landmark multi-million Euro naming rights and sponsorship agreement between Barcelona and the global music streaming platform.
March 11 – Nashville SC who have just started their third season in the MLS, have signed a naming rights deal for their 30-000-seat new stadium which will open May 1 with the visit of Philadelphia Union.
November 23 – Italian train operator Trenitalia has signed a deal with Lega Serie A for the naming rights for the Coppa Italia and Supercoppa Italiana.
November 10 – France’s Professional Football League (LFP) has extended the Ligue 1 naming rights agreement with food delivery service Uber Eats until the end of the 2023/24 season.