Betano adds Supercopa do Brasil to naming rights roster
January 20 – Online bookmaker Betano has added the naming rights to the Brazilian Supercopa to the naming rights it secured in December to the Copa do Brasil.
Tag: naming rights
Betsson extends Peruvian league naming rights deal
January 19 – Betting sponsorship of football in the barely regulated markets of South America is continuing to expand with Betsson announcing it is extending its partnership with the Peruvian Football Federation (FPF) for four years.
Houston Dynamo fuel up with Shell Energy stadium naming rights deal
January 18 – MLS club Houston Dynamo have unveiled a new stadium naming rights deal ahead of the start of the 2023 MLS season.
Spurs searching for £22m+ stadium rights naming deal with Google
October 13 – English Premier League Tottenham Hotspur are reported to have held talks with Google about a potential sponsorship of their £1 billion state-of-the-art stadium.
Football Australia agrees naming rights deal with Subway for Socceroos
September 22 – Football Australia has agreed a three-year sponsorship deal with Subway who will become the naming rights partner of the men’s national teams, the Socceroos.
No more magic Wanda as Civitas takes over Metropolitano naming rights
July 20 – Atletico Madrid have sold the naming rights to its Metropolitano stadium to Civitas in a 10-year deal.
Serie A keeps Frecciarossa on track with Coppa Italia naming rights
July 8 – Italian train operator Trenitalia has renewed its title sponsorship of Serie A’s Coppa Italia for a further two season.
Konami picks up video game license and naming rights in multi-part Inter deal
July 4 – Inter Milan has agreed a deal with video gamemaker Konami that will see it become the club’s Global Football Videogame Partner, as well as being designated Youth Development Centre Partner and Training Kit Back Partner.
Puma laces long term AC Milan deal, adding naming rights to youth training complex
June 29 – Serie A champions AC Milan have agreed a long term extension with kit supplier Puma in what is being described as one of the biggest partnerships the club has ever signed.
Barcelona sign Camp Nou naming rights and shirt sponsorship with Spotify
March 16 – The Camp Nou, one of the most iconic stadiums in world football, is being renamed as Spotify Camp Nou as part of a landmark multi-million Euro naming rights and sponsorship agreement between Barcelona and the global music streaming platform.
Nashville signs GEODIS as naming rights partner ahead of May debut in new stadium
March 11 – Nashville SC who have just started their third season in the MLS, have signed a naming rights deal for their 30-000-seat new stadium which will open May 1 with the visit of Philadelphia Union.
Frecciarossa boards Serie A for Coppa Italia and Supercoppa ride
November 23 – Italian train operator Trenitalia has signed a deal with Lega Serie A for the naming rights for the Coppa Italia and Supercoppa Italiana.
LFP renews Ligue 1 naming rights with Uber Eats in €15m+ deal
November 10 – France’s Professional Football League (LFP) has extended the Ligue 1 naming rights agreement with food delivery service Uber Eats until the end of the 2023/24 season.
Crypto-based Socios.com takes naming rights to Argentina’s top flight Torneo
July 16 – The Argentina Football Association (AFA) have sold the naming rights to their top tier league to their crypto fan token partner Socios.com. The one-year deal will see the league renamed the Torneo Socios.com.
SPFL signs record 5-year title sponsorship with car etailer cinch
June 10 – The Scottish Professional Football League (SPFL) has unveiled online used car marketplace cinch as its new title sponsor in a five-year deal it is saying is the biggest the SPFL’s history.