March 16 – The Camp Nou, one of the most iconic stadiums in world football, is being renamed as Spotify Camp Nou as part of a landmark multi-million Euro naming rights and sponsorship agreement between Barcelona and the global music streaming platform.
March 15 – LaLiga’s Real Betis Balompié has signed a deal with Volvo to become one of the club’s main sponsors.
March 11 – Nashville SC who have just started their third season in the MLS, have signed a naming rights deal for their 30-000-seat new stadium which will open May 1 with the visit of Philadelphia Union.
March 11 – Following sweeping sanctions against Chelsea owner Roman Abramovich, mobile company Three have suspended their £40 million-a-year shirt sponsorship of the London club with immediate effect.
March 11 – The English Football League (EFL) has unveiled a new sponsor partnership with UK builders’ merchant, Jewson. The agreement will cover all 72 clubs in the EFL’s three leagues – Championship, League One and League Two.
March 8 – MLS club Nashville SC has become the first to take a full sponsorship fee in bitcoin.
March 8 – Delta Air Lines and the National Women’s Soccer League (NWSL) in the US have agreed to a multi-year partnership that sees the global air carrier become the league’s first official airline and travel partner.
March 4 – Manchester City have unveiled a multi-year global sponsorship with crypto exchange OKX, who will become club’s Official Cryptocurrency Exchange Partner.
March 3 – Everton are the latest football club to severe sponsorship ties with Russian companies following the Russian invasion of Ukraine.
March 2 – Adidas has suspended its long-term kit partnership with the Russian Football Union (RFU) that first began in 2008.
March 1 – UEFA has ended its 12-year sponsorship with Russian energy giant Gazprom with immediate effect. The announcement was made on the same day that UEFA banned Russian teams from its competitions.
February 28 – Online car retailer Cazoo has ramped up its football sponsorship in Spain with a deal to become main partner and shirt sponsor of Valencia the start of next season.
February 22 – AC Milan has partnered with wefox, which becomes the club’s first back-of-shirt sponsor and the club’s Official Insurance Partner.
February 18 – Online payment provider AstroPay has added a third Premier League sponsorship, with Crystal Palace joining the company’s sponsorship portfolio alongside deals with Burnley and Wolverhampton Wanderers.
February 17 – English Championship club West Bromwich Albion, who are currently in the play-off positions and looking to bounceback to the Premier League after just a season out, have added trading services provider Trade Nation as a major commercial partner.