July 11 – Brazilian club Botafogo has partnered with Blaze.bet, but the new shirt sponsor will have to wait a little longer for its exposure after a mix-up with shirts on Sunday in the match against Cuiaba.
July 11 – Cryptocurrency platform OKX has become the training kit partner of Manchester City in a one season deal. OKX last week was announced as the presenting partner of Man City’s Trophy Tour 2022.
July 9 – Europe’s giant clubs have generally stayed clear of big betting deals, tending to run them as partnerships buried within their digital offerings. Paris-Saint-Germain are the second club to break the mould following Man City’s announcement of a partnership with 8XBet.
July 10 – Leeds United, who clung on to their Premier League status last season but have since lost star midfielder Kalvin Phillips to Manchester City in a £42 million deal, have signed Astonish as the club’s the Official Training Wear Partner for the 2022/23 campaign.
July 8 – Italian train operator Trenitalia has renewed its title sponsorship of Serie A’s Coppa Italia for a further two season.
July 8 – With the deregulation of the online betting business state-to-state across the US, Major League Soccer (MLS) has appointed the bookmaker sales of IMG – IMG Arena – as its official data distribution in a deal that could net the US league $270 million, according to reports.
July 7 – Manchester United have signed IT and consulting services provider DXC as the club’s sleeve sponsor. DXC will also manage the club’s digital presence.
July 7 – Vietnam has agreed a three-year sponsorship of its national teams with the country’s largest brewer Sai Gon Beer-Alcohol-Beverage JSC (SABECO).
July 7 – PepsiCo has joined with Women in Football, to sponsor 45 aspiring female coaches on the English FA’s ‘Introduction to Coaching’ course, with the aim of opening the door for talented women to build careers in football.
July 7 – In a bid to wean its clubs off betting sponsors as the club’s main partners, the Premier League has asked clubs to voluntarily support phasing out shirt sponsorship over a three-year period.
July 5 – Manchester City has teamed up with gambling platform 8XBet as a regional sponsor in Asia.
July 3 – In a controversial move, Antwerp have signed up BetFIRST as their new, headline sponsor despite the Belgian authorities’ intention to outlaw betting ads by 2025.
July 4 – Inter Milan has agreed a deal with video gamemaker Konami that will see it become the club’s Global Football Videogame Partner, as well as being designated Youth Development Centre Partner and Training Kit Back Partner.
July 1 – With beIN Sports pulling out of the bids for Serie A broadcast rights, the Italian league and its chief executive Luigi De Servio has awarded the rights to Abu Dhabi Media group in a deal that is less than beIN were offering before they pulled out.
By Paul Nicholson
June 30 – Just as Serie A looked to have repaired bridges with beIN Sports for its broadcast rights in the Middle East and Africa, the league’s chief executive Luigi De Servio has surprisingly cast doubts on a potential deal brokered by AS Roma that could bring the league and the broadcaster back into alignment.