Serie A hits crypto for second time with socios.com sponsorship
January 12 – Serie A has partnered with socios.com, deepening the blockchain-based fan token provider’s presence in Italian football further.
Sponsorship
CAF turns to cryptocurrency with Binance deal for AFCON
January 11 – The African confederation that has recently struggled to find hard cash to fund football on its continent has turned to cryptocurrency. Crypto exchange Binance has become another last-minute sponsor of the Africa Cup of Nations, which hosts Cameroon kicked off on Sunday with a 1-0 victory against Burkina Faso.
Serie A signed up for brand Italy and beIT campaign
January 11 – Italy’s Serie A has partnered with government ministries to promote the country and the ‘Made in Italy’ message worldwide.
888sport targets newly regulated German market with RB Leipzig deal
January 11 – Online bookmaker 888sport has become an official partner of Bundesliga side RB Leipzig in a deal that will initially run until 2023.
Betway takes first French steps with Toulouse
January 10 – Online betting sponsorship is still holding its own in the sponsorship market with Betway announcing a two-year major partnership with French Ligue 2 side, Toulouse FC.
EML and REPX open in Serie A with prepaid card deal at Roma
January 10 – Pre-paid credit card specialists EML Payments has signed an exclusive sponsorship with AS Roma, its first step into the football sponsorship market.
Man City to launch sustainability campaign with new renewable energy partner Masdar
January 6 – The club fuelled by petro-chemical wealth has a new energy partner. Abu Dhabi renewableenergy company Masdar has become an Official Partner of Manchester City with the first activation being the support of a global sustainability campaign ahead of Abu Dhabi Sustainability Week starting January 15.
A palace fit for Man City
January 4 – Manchester City has agreed a sponsorship with the Emirates Palace hotel in Abu Dhabi, UAE, to become the Club’s Official Luxury Hotel Partner.
Man City women secure a place in the sun with Costa Daurada tourist board
December 23 – Manchester City Women’s team will warm up their new year campaign with a training camp in CostaDaurada, whose tourist authority has become the team’s latest sponsor.
AstroPay expands Burnley deal to women’s shirt sponsorship
December 21 – Premier League Burnley’s sleeve sponsor AstroPay, has added the short sponsorship of the club’s women’s team to its assets, as well as taking a sponsorship of the dugouts at Turf Moor.
Barclays doubles women’s sponsorship to £30m to cover WSL and grassroots
December 16 – Barclays has doubled its investment in women’s football in England to more than £30 million in a three-year deal.
NWSL players get salary top-up in crypto with Voyager deal
December 15 – National Women’s Soccer League (NWSL) players in the US will be getting a wage boost in the form of cryptocurrency following the announcement of a multi-year sponsorship with Voyager Digital.
Brentford structures Steelo partnership around community initiative
December 14 – Premier League newcomers Brentford have signed structural steel fabrication company, Steelo, as an Official Club Partner until the end of 2023/24 season.
Shot in the arm for Gunners’ women with Lavazza deal
December 7 – Italian coffee maker, Lavazza, has become the Official Coffee Partner of Arsenal Women, extending Lavazza’s relationship with the club that started in October 2018.
Everton sign i8,Bet as regional partner but still can’t beat the Liverpool blues
December 2 – Premier League Everton have signed Asian-focussed online bookmaker i8.BET as a regional partner.