Sporting KC agrees new shirt sponsor; MLS seeking betting data deal
February 14 – With the MLS season kick off less than two weeks away clubs and the MLS itself are scrambling to close new partnership and sponsorship deals for the season.
Sponsorship
Man Utd take first major crypto steps with Tezos blockchain
February 11 – Manchester United has entered the cryptocurrency and blockchain world for the forst time with a partnership with Swiss-based Tezos who will have their logo on the men’s and women’s training kits.
LaLiga keeps up the deal flow with Cabreiroá water sponsorship
February 11 – LaLiga has added another sponsor category to its fast expanding portfolio. Cabreiroá has become theofficial water of LaLiga’s three divisions with immediate effect.
Betway adds Chilean clubs as it expands its international sponsor footprint
February 10 – Online bookmaker Betway has again expanded its international football marketing footprint with its first sponsorship deals in Chile, signing up five clubs in the Chilean First Division.
Spotify’s €280m deal would be music to Barca’s ears
February 8 – Financially challenged Barcelona are reportedly on the verge of agreeing a €280 million shirt and training kit deal with streaming service Spotify.
Cazoo to accelerate Spanish expansion with Real Sociedad shirt deal
February 8 – Online car retailer Cazoo will become the main sponsor of LaLiga’s Real Sociedad from the start of next season. The deal will see the brand take the club’s front of shirt logo position.
JLab plugs into Man City Women and NYCFC for US and UK push
February 8 – The advantage of having a large sales portfolio of big and champion (or near champion clubs) means you can slice and dice your inventory.
Liverpool opens small business horizons with Vista deal
February 4 – Premier League Liverpool FC have signed a multi-year agreement with Vista who become the club’s Official Small Business Design & Marketing partner.
Arsenal scores Extramarks as regional sponsor
February 4 – Digital learning solutions provider Extramarks has become a regional partner of Arsenal in India, South Africa, Indonesia, and the Middle East.
Vivo dial in LaLiga for Spanish network expansion
February 3 – Chinese technology company Vivo has signed a two-year deal to become LaLiga first smartphone partner.
Man City builds sponsor portfolio with Aldar deal
January 27 – UAE real estate developer Aldar Properties has become Manchester City’s Official Real Estate Partner.
River Plate switch on Amazon Prime for shirt sponsorship
January 26 – Amazon Prime Video has become a shirt sponsor of Argentina’s River Plate in a one-year deal.
Argentine FA backed by new W88 regional sponsorship for World Cup year
January 25 – The Argentine Football Association (AFA) has signed a new regional sponsorship with online bookmaker W88 who will become the official AFA sportsbook in the Asian market.
Brand confidence in sponsorship market remains strong despite omicron, says ESA
January 20 – The European Sponsorship Association (ESA) is reporting a sustained confidence in the sports sponsorship market despite the surge in the omicron variant of the coronavirus.
Girondins dumps Winamax shirt sponsorship after series of mocking tweets
January 18 – French Ligue 1 club Girondins de Bordeaux have ended their shirt sponsorship deal Winamax after the club decided it had had enough of a series of mocking tweets from its online bookmaking partner.